EnterWorks Blog


Bringing Catalogs into the Digital Age with PIM

In recent years, product catalogs have been rumored to be a dying breed. Yet as the digital age rolls on, one thing remains clear: Catalogs are far from dead. In fact, considering the importance of an omnichannel marketing strategy, their role may be more relevant than ever.
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How Valuable Is Your Master Data?

Any Master Data Management (MDM) solution will deliver valuable data, right? Not quite. You may be surprised to hear that the benefits of MDM aren’t the result of simply managing data or information in a central hub. In this blog post, we’ll explain why organizations can lose value in their master data, and introduce insight into how to address this gap.
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Case Study: The Beauty of PIM

What happens when a company mixes over 200,000 products; a global expansion and presence in more than thirty-five markets; and a base of over 3 million consultants? Find out in this new PIM case study from EnterWorks.

The story explores how a billion-dollar top beauty brand utilizes a product information management (PIM) solution from EnterWorks to streamline its process for managing and distributing product content to multiple web properties around the globe.
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How Important is Data Quality? Foodservice GS1 Offers an Answer

Foodservice GS1 is setting a high standard for data quality—and all industries should be watching. Recently, a call-to-action letter issued by the Foodservice GS1 US Standards Initiative was co-signed by seventeen leading foodservice organizations. The signees pledged to focus on complete and accurate product data to help meet the demand for information transparency in the digital world. The goal of the call to action is improved data sharing between trading partners, as well as with consumers.
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This is the Biggest Retail Challenge After the Holidays – And It’s “Virtually Free to Fix”

The Christmas season often feels like a race to the finish for retailers. However, for most in the industry, the first week of January marks a whole new challenge. According to Optoro, each year consumers return about $380 billion worth of goods − $90 billion of which are processed during the holiday season. In a recent CNN Money article, Jonathan Byrnes, a senior lecturer at MIT’s Center for Transportation & Logistics, says that retailers have accepted “free returns” as a price of doing business. Yet he urges that retailers can take steps to avoid product returns.

According to Byrnes, many returns are caused by incorrect or inconsistent product details. Therefore, ensuring product information is accurate actually cuts down on the frequency of returns.

“It’s the number one problem for retailers,” Byrnes notes. “And it’s virtually free to fix.”
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EnterWorks and NRF 2018: Sharing the Visual Store at Retail’s BIG Show

NRF 2018 is just around the corner, and EnterWorks is gearing up to show how retailers can cross the digital bridge to a new shopping reality.

Held at the Jacob K. Javits Convention Center in NYC from January 14 to 16, the 2018 NRF Convention and EXPO is expected to bring together 35,000 attendees, 18,000 retailers, 3,500 companies, and over 600 exhibitors from 95 countries.

Join us at our Big Idea Session and at EnterWorks Booth #2231!
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Frost & Sullivan Award Winner: Top Three MDM and PIM Software Features for Manufacturing and Distribution

Frost & Sullivan recently announced its 2017 Best Practices Award winners! EnterWorks proudly accepted the firm’s 2017 North American Product Leadership Award. Specifically, Frost & Sullivan selected the EnterWorks Enable™ PIM and MDM software solution, citing three top features for manufacturing and distribution.

Each year, Frost & Sullivan presents this award to the company that has developed a product with innovative features and functionality that is gaining rapid market acceptance. The award recognizes the quality of the solution and the customer value enhancements it enables.
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Tackling PIES and ACES Automotive Standards with PIM and MDM

Here at EnterWorks, we talk a lot about driving digital transformation with a Product Information Management (PIM) and Master Data Management (MDM) platform. There is one industry that takes this “drive” to a literal level—the automotive industry. With thousands of products available through a variety of channels, it’s no surprise that a new era of auto parts standards was needed.
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