EnterWorks Blog

 

Get Your PIM Off the Ground (And Into the Cloud)

If your organization is considering a Product Information Management (PIM) system, it’s likely for the following reason – your product catalog is a sprawling, complex mess on which your team has dedicated a lot of time and money managing manually.  Likely you will have several, if not all, of the following situations at your company:
Read More…

Product Information Management Comes to Life at EnterWorks Engage 2017!

The atmosphere was electric at the EnterWorks Engage 2017 User Conference! EnterWorks’ Product Information Management (PIM) and Master Data Management (MDM) solution experts and leadership team gathered with our amazing group of customers for a packed schedule of informative sessions, customer presentations, inspiring keynotes, and a little southern fun on the side. And, by the way, when we say “electric,” we mean it literally. For the second year, our customer Fender brought the house down with a performance by its house band, Fender Blues!
Read More…

CEO Insights from Paris Retail Week 2017

It was a rendezvous of retailers and ecommerce participants from across Europe at the 2017 Paris Retail Week event last week. For three days, we were immersed in networking and idea exchanges centered on omnichannel challenges facing this sector across local and global markets. Retail Week Paris is the biggest event of its kind in France, and EnterWorks was proud to join our strategic partner Intershop to share our respective solution advancements.
Read More…

The Rise of B2B2C

Disruption driven by digital, social, and cloud advancements has radically changed the nature of business and customer relationships. In our B2B2C world, consumer demand for persuasive information extends upstream to impact B2B interactions. This reality is a point of convergence at our annual EnterWorks Engage Users Conference, rolling into Nashville this week (despite the literal storm rolling across the southern states).
Read More…

Why Every Oracle Commerce ATG Platform Needs PIM

In today’s fiercely competitive omnichannel environment, businesses can be held back by the inadequate technology behind their sales points. That’s why many companies support their ecommerce endeavors with Oracle Commerce. The top-ranked Oracle ATG web platform powers a host of the world’s biggest brands, many of which are converging this week at the Oracle Commerce Users Group Pipeline Pros event.
Read More…

ASD Market Week: SMBs Can Get in the Game with PIM

For attendees of the Man in the Middle session at ASD Market Week 2017, EnterWorks highlighted the product content imperative for small-to-medium businesses (SMBs). The session delved into how to create value for the end customer in a digital B2B2C world.

Many experienced an “aha moment” in understanding how the digitization of commerce has resulted in the need for SMBs to utilize a Product Information Management (PIM) platform to keep up with market demand for content. Specifically, what role product content will play moving forward, and how SMBs can finally get in the game with PIM.
Read More…

ROI Killers in the Absence of PIM

An article published by Dion Hinchcliffe for Enterprise Web 2.0 delved into what’s top of mind for CIOs in 2017. The insightful list of pressing CIO priorities revolves around the push for digital transformation while still avoiding glitches in operational excellence. Interestingly, although Product Information Management (PIM) wasn’t explicitly listed, nearly all of the issues described actually require a PIM/MDM implementation.
Read More…