EnterWorks Blog

 

Digital Asset Management & PIM: A Match Made in Product Content Heaven

Consumers today want endless product choices, control and personalization. These digitally-empowered shoppers are accelerating the push to omnichannel and driving businesses to deliver differentiated experiences. The task of turning “browsers into buyers” often hinges on making products easier to find and showcasing their best features. Therefore, businesses are turning to Product Information Management (PIM) and Digital Asset Management (DAM) to satisfy the consumer demand for compelling product content.
Read More…

Ensure a Happy Ending to your PIM or MDM Software Story with the Right Solution Integrator

Partnership news announced this week from EnterWorks and Codifyd Inc. tees up a quick yet important word on Solution Integrators – sometimes also known as System Integrators and Software Integrators. As many businesses have discovered (the hard way), integration companies are far from equal. In fact, selecting the right Solution Integrator may hold the key to ensuring a happy ending for your Product Information Management (PIM) or Master Data Management (MDM) implementation.
Read More…

Food Manufacturers Satisfy the Consumer Appetite for Product Content with PIM and MDM Solutions

Satisfying the consumer appetite is what drives today’s food manufacturers. Yet this industry is rapidly evolving, as shoppers also hunger for endless options and information. Beverage and food manufacturers are pressed to find “out of the box” ways to make operations more efficient while delivering enhanced product information and improving the commerce experience. To do so, many organizations are setting their strategic sights on Product Information Management (PIM) and MDM solutions to drive digital transformation.
Read More…

Cooperatives & Member Groups: Product Information Management is for You, Too

Cooperatives, member groups, and industry associations: Did you know Product Information Management (PIM) is tailored for you, too? There are groups and co-ops who are already leveraging PIM and Master Data Management (MDM) solutions to transform the way their members collaborate. Together, they are generating powerful content, sharing digital assets, and benefiting from instant access to consistent, up-to-date product data and descriptions. Could your organization be next?
Read More…

Gartner Decodes the Dots: EnterWorks Ranks in Gartner Critical Capabilities for MDM Solutions

Last week, Gartner released its 2017 Critical Capabilities Report for MDM Solutions, naming EnterWorks one of the qualifying 10 Master Data Management (MDM) solution providers. As a companion piece to the Gartner Magic Quadrant for Master Data Management Solutions, the Critical Capabilities report uses the same data, but digs deeper into the vendors’ product and service evaluations. In other words, it’s a chance for the analyst firm to “decode the dots” charted in the accompanying Magic Quadrant.
Read More…

The Difference Between MDM and PIM

If you’re a bit perplexed about the difference between MDM and PIM, you’re not alone. In fact many are unclear about what Product Information Management (PIM) entails, and how it differs from Master Data Management (MDM). You may be wondering, “What do I really need? PIM, MDM, or both?” So, let’s clear up the confusion with a quick look at the difference between the two areas of product data management.
Read More…

Top 10 Vendor Portal Do’s and Don’ts: The Keys to Launching a Successful Supplier Portal

Vendor Portals (also known as Supplier Portals) are a very hot topic right now in the realm of product information management (PIM). At the recent 2017 NRF Show, the majority of EnterWorks’ booth visitors wanted to talk about solutions for better managing supplier collaboration. And it’s really no surprise. As we discussed in our recent PIM & Vendor Portal post, product content is a driving force in today’s omnichannel environment. Sellers must have compelling product content to win sales, however this content is often difficult and costly to procure. Vendor Portals help enlist suppliers in the process of generating vital product information, yet these endeavors often fail. The fact is, launching a Supplier Portal hinges on the program’s implementation along with the solution itself. So, in this post we’ll examine the “Top 10 Do’s and Don’ts” for successful Vendor Portals.
Read More…

From Cow to Cart: How Dairy Manufacturers Create Quality Content for Commerce with Product Information Management and Master Data Management Solutions

For the average consumer, dairy products are just a grocery aisle away. Milk, cheese, yogurt and more – the products are so accessible. But did you ever stop to think about how they got there? From cow to cart, the process for dairy manufacturers is complex. This evolving industry is constantly pressed to find “out of the box” ways to make operations more efficient while improving the commerce experience. Now, many dairy manufacturers are strategically turning to Product Information Management (PIM) and MDM solutions to do just that.
Read More…