EnterWorks Blog

 

The CGT Readers’ Choice 2017 Survey Results Are In…

May I have the envelope please? The CGT Readers’ Choice 2017 Survey results are in. EnterWorks was chosen as a 2017 Editors’ Pick for its impact on the technology innovations of consumer goods organizations. The honor highlights EnterWorks’ expertise in Product Information Management (PIM) and Master Data Management (MDM) solutions.
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The Difference Between MDM and PIM

If you’re a bit perplexed about the difference between MDM and PIM, you’re not alone. In fact many are unclear about what Product Information Management (PIM) entails, and how it differs from Master Data Management (MDM). You may be wondering, “What do I really need? PIM, MDM, or both?” So, let’s clear up the confusion with a quick look at the difference between the two areas of product data management.
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Top 10 Vendor Portal Do’s and Don’ts: The Keys to Launching a Successful Supplier Portal

Vendor Portals (also known as Supplier Portals) are a very hot topic right now in the realm of product information management (PIM). At the recent 2017 NRF Show, the majority of EnterWorks’ booth visitors wanted to talk about solutions for better managing supplier collaboration. And it’s really no surprise. As we discussed in our recent PIM & Vendor Portal post, product content is a driving force in today’s omnichannel environment. Sellers must have compelling product content to win sales, however this content is often difficult and costly to procure. Vendor Portals help enlist suppliers in the process of generating vital product information, yet these endeavors often fail. The fact is, launching a Supplier Portal hinges on the program’s implementation along with the solution itself. So, in this post we’ll examine the “Top 10 Do’s and Don’ts” for successful Vendor Portals.
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From Cow to Cart: How Dairy Manufacturers Create Quality Content for Commerce with Product Information Management and Master Data Management Solutions

For the average consumer, dairy products are just a grocery aisle away. Milk, cheese, yogurt and more – the products are so accessible. But did you ever stop to think about how they got there? From cow to cart, the process for dairy manufacturers is complex. This evolving industry is constantly pressed to find “out of the box” ways to make operations more efficient while improving the commerce experience. Now, many dairy manufacturers are strategically turning to Product Information Management (PIM) and MDM solutions to do just that.
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Gartner Shakes Things Up in Magic Quadrant for MDM Solutions

Gartner has spoken. When it comes to Master Data Management (MDM), the old Magic Quadrants are out. Instead, the analyst firm is shaking things up with a new Gartner Magic Quadrant for MDM Solutions. In the 2017 report, Gartner “addresses the current focus of the MDM market on all-encompassing solutions as more clients recognize their digital business platform should be built on trusted master data.”
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What is Product Information Management: Get to Know the Basics and Benefits of PIM

Product Information Management (PIM) is a term you’re likely hearing more and more. However, like many, you may be unclear about what PIM entails or how it can really help your business. From the CIO to the CMO and all throughout an organization, managing product content and data is an increasingly critical success factor. Omnichannel and e-commerce continue to be the retail priority, yet without content there is no internet commerce. Content is the driver for informing, differentiating and persuading a customer along their path to purchase. A Product Information Management System, or PIM, helps direct that path to you. Your brand, product, store or site. So, let’s take a moment to unwrap the basics and benefits of PIM.
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Webrooming & Showrooming: Bad for Business, or a Big Opportunity with Product Information Management?

Coming off the recent NRF Show, many great retail minds are on what lies ahead: the business priorities, challenges and opportunities. For years retailers have faced the threat of showrooming driven by the mobile-assisted shopper. Yet the tide is turning, ushering in the trend of webrooming, or “ROBO” (research online, buy offline). The buzzwords are enough to make your head spin, but are webrooming and showrooming really bad for business? Or, do they present a big opportunity to create a differentiated shopping experience driven by data and product content? Let’s take a look at how you can tackle the webrooming/showrooming trend with product information management (PIM).
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Stories from NRF 2017: B2B2C Driven by Content and Data Quality

This week EnterWorks is at Retail’s BIG Show, NRF 2017. Excitement is in the air around retail’s unprecedented transformation driven by data. It’s clear content has captured an increasingly important role in shaping the commerce experience. Consumers love control, options and personalization as they accelerate the push to omnichannel retailing and drive retailers and brands to collaborate on content in a Business-to-Business-to-Consumer (B2B2C) world. For retailers and brands, a key driver to convert shoppers into customers arises from high quality, enriched and findable product content.
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