EnterWorks Blog

 

8 Ways InDesign & PIM Publishing Empower Your Sales Force

Printed catalogs and sales collateral are far from dead. In fact, they’re still alive and as valuable as ever. For your sales and marketing teams, they are highly-effective tools that serve many purposes. They inspire purchases, act as a “shopping assistant” to drive cross-channel sales, and help connect clients and customers to your brand. Yet organizations tend to hit a wall in print and digital publishing when the information needed to create materials is inconsistent and scattered throughout various systems. Let’s look at eight ways your marketing and sales teams can utilize a Multichannel PIM Publishing system with Adobe® InDesign to create successful campaigns across clicks, bricks and page flips.

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Enabling Trusted Content Every Time in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:
How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:
We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level. Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips. Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:
Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:
This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:
Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities. For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:
The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:
Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.

References

Have What It Takes To Win In A Post-Digital World? Forrester 2016

Raise Content ROI with Workflow-Powered PIM and MDM

Did you know a Workflow Engine makes a big impact on raising your return on content investments by elevating the value derived from your Product Information Management (PIM) and Master Data Management (MDM)? Why? Because your Content ROI hinges on your ability to execute business processes efficiently and collaboratively, as enabled by enterprise worklflow seamlessly operating with your PIM and MDM software platform.
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Easter Spending is at $17.3 Billion – Is Your Product Information Ready?

Recent studies reveal some surprising spring and Easter statistics. For example, did you know that 89% of Americans believe the proper way to eat a chocolate bunny is ears first? Now, on a more serious note, sellers across industries should know that Easter spending is projected by the National Retail Federation (NRF) to reach $17.3 billion. In fact, that’s the highest it’s been in the 13 years of the survey. Clearly, a huge opportunity awaits retailers, distributors, and manufacturers who are ready to seize it. So, is your product information ready?
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Fueling Food Commerce: Food Distributors Drive Operational Excellence with PIM Software Solutions

Today’s food industry is rapidly evolving as consumers shift their shopping preferences and demands. In this challenging commerce environment, food distributors are pressed to put operational excellence into overdrive. To do so, many distribution leaders are setting their strategic sights on PIM software solutions.

Let’s take a look at how food distributors are using Product Information Management (PIM) and Master Data Management (MDM) to make operations more efficient while delivering enhanced product information and improving the customer experience.
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Digital Asset Management & PIM: A Match Made in Product Content Heaven

Consumers today want endless product choices, control and personalization. These digitally-empowered shoppers are accelerating the push to omnichannel and driving businesses to deliver differentiated experiences. The task of turning “browsers into buyers” often hinges on making products easier to find and showcasing their best features. Therefore, businesses are turning to Product Information Management (PIM) and Digital Asset Management (DAM) to satisfy the consumer demand for compelling product content.
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Ensure a Happy Ending to your PIM or MDM Software Story with the Right Solution Integrator

Partnership news announced this week from EnterWorks and Codifyd Inc. tees up a quick yet important word on Solution Integrators – sometimes also known as System Integrators and Software Integrators. As many businesses have discovered (the hard way), integration companies are far from equal. In fact, selecting the right Solution Integrator may hold the key to ensuring a happy ending for your Product Information Management (PIM) or Master Data Management (MDM) implementation.
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Food Manufacturers Satisfy the Consumer Appetite for Product Content with PIM and MDM Solutions

Satisfying the consumer appetite is what drives today’s food manufacturers. Yet this industry is rapidly evolving, as shoppers also hunger for endless options and information. Beverage and food manufacturers are pressed to find “out of the box” ways to make operations more efficient while delivering enhanced product information and improving the commerce experience. To do so, many organizations are setting their strategic sights on Product Information Management (PIM) and MDM solutions to drive digital transformation.
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Cooperatives & Member Groups: Product Information Management is for You, Too

Cooperatives, member groups, and industry associations: Did you know Product Information Management (PIM) is tailored for you, too? There are groups and co-ops who are already leveraging PIM and Master Data Management (MDM) solutions to transform the way their members collaborate. Together, they are generating powerful content, sharing digital assets, and benefiting from instant access to consistent, up-to-date product data and descriptions. Could your organization be next?
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