Four Ways CPG Companies Can Measure Return on Content

Is the practice of managing product content getting any easier? That’s the question CGT Magazine posed in its recent 2017 CGT Technology Solutions Guide. An article on Product Information Management (PIM) solutions set out to help consumer packaged goods (CPG) manufacturers navigate the challenges and opportunities in effective, efficient product information management.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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EnterWorks CEO Advises CPG’s on the 7 Keys To PIM & Consumable Product Content

Recently CGT held its 2016 Business Technology Leadership Conference for Consumer Packaged Goods (CPG) companies. Leading up to the event, CGT Magazine sat down with EnterWorks CEO Rick Chavie. The interview delved into the importance of product information management (PIM) and the seven keys to creating consumable product content.
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Susan Magi

Susan Magi

Susan Magi joined EnterWorks in June 2015 as Vice President of Marketing Programs. She has broad experience in all facets of business marketing, including brand and product management, direct marketing, analyst relations and market research. Magi came to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail, where she managed corporate marketing, marketing communications, demand generation and inside sales. Magi holds a Bachelor of Business Administration degree from Florida Atlantic University.

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CGT & Gartner Release 2016 Tech Trends Report for the Consumer Packaged Goods Industry

Attendees at last week’s CGT Business Technology Leadership Conference enjoyed a first look at the newly-released 2016 Tech Trends Report. Consumer Goods Technology Magazine and Gartner produce the study annually to provide pivotal data and guidance for the consumer packaged goods (CPG) industry. This year’s study is around CPG high-level IT spending, staffing, technology and performance trends.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Enterworks Headed to the 2016 CGT Business Technology Leadership Conference

Today marks the kick-off of the 2016 CGT Business Technology Leadership Conference, taking place October 17-20 in Orlando. The industry recognizes the event as “the go-to source” for consumer goods executives. The goal? To network and gain insights that will drive consumer packaged goods (CPG) strategies for the coming 12 months. EnterWorks is excited to join CPG companies for the event, as attendees and presenters focus on digitizing the enterprise for transformational growth.
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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