Enabling Trusted Content Every Time in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.
Read More…

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

GDSN Major Release 3 Advances PIM & MDM Solutions

In May of this year, the Global Data Synchronization Network (GDSN) countdown hit zero and the GDSN Major Release 3 (MjR3) went live. Its launch marked the first major update in over 10 years, and big changes for the industry. EnterWorks recently announced its global MjR3 certification from 1WorldSync. MjR3 certification brings PIM and MDM users the most advanced bi-directional data publishing and synchronization tools available.
Read More…

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn

What’s The Big Deal With GDSN?

Buzz abounds when it comes to the Global Data Synchronization Network (GDSN). There have been big changes over the last year, including the recent GDSN Major Release 3 (MjR3). These updates apply to manufacturers, distributors, wholesalers, retailers, food service operators and health care organizations. So what is the GDSN, and why is it such a big deal?
Read More…

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

More Posts - Website

Follow Me:
TwitterFacebookLinkedIn