PIM: A Marketer’s Dream for Effective Product Positioning
Positioning is a marketing strategy for establishing a unique perception of a company’s product in the minds of target buyers. It doesn’t involve any changes to the product itself, but only in how the product is perceived — particularly in relation to competing products. Establishing the positioning for a product includes steps such as: Defining ...
Continue ReadingA Smarter Product Information Management System
Most PIM systems provide a means to manage product data effectively and create a single source of truth for downstream syndication and other uses of the managed content. However, there’s an exciting new evolutionary role of PIM systems: adding intelligence to data that makes it easier to run analytics and make predictions, similar to the ...
Continue ReadingEveryone’s PIM Needs Are Unique. Or Are They?
These days PIM initiatives can be found in virtually every imaginable business. Indeed, our own customers span a vast array of businesses and industries. On a daily basis you’ll find them managing high-end tableware, cranial screws, office copiers, compressors, and croissants. Each customer, of course, uses their own industry-specific lingo — terminology that may sound ...
Continue ReadingAre Your Digital Assets Generating Revenue?
The use of images, videos, audio clips, and other digital assets can power e-commerce purchases. No doubt about it. But words still matter. Even though a picture is worth a thousand words, it doesn’t mean pictures are replacing words. Far from it. Words make up marketing copy, tag lines, product feature bullets, product specs, product ...
Continue ReadingPrinting Industries of America recognizes Enterworks’ accomplishments in print technology.
Enterworks is pleased to be named a recipient of the Printing Industries of America’s 2012 InterTech™ Technology Award. According to the PIA’s press release, “The technologies receiving this prestigious award have been judged as truly innovative and are expected to advance the performance of the graphic communications industry.” As we’ve said several times in this ...
Continue ReadingThe importance of product information management for e-commerce site search.
I need a new lawn mower. Actually, my father-in-law needs a new lawn mower because I broke his mowing my lawn. So last night I went to the e-commerce site for his brand of mower to find a replacement. It’s a well-regarded brand for tools and lawn care products, diStributEd by an internAtionally known retaileR, ...
Continue ReadingHow to Manage Content and Cross-Media Campaigns Like a Rock Star
If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs.
Continue ReadingPrint catalogs: Taboo?
Are they “obsolete” and “old-fashioned”? Or “a unique opportunity to engage at new levels while enhancing your online activities”?
Continue ReadingProduct information management lies at the heart of e-commerce / print catalog synergy.
PIM “provides enormous efficiency for distributors that use both Web and catalog channels”
Continue ReadingTechnology changes; the need for data quality doesn’t.
Sound product information is more important than ever after 20 years of online computing and communications.
Continue ReadingPreparing for PIM
First steps to getting ready for your product information management or product master data management initiative.
Continue ReadingMobile commerce requires sound product information for success.
“Tiny Internet” has big potential for consumer and business markets.
Continue ReadingSpeed-diagnosing problems in your business.
Four questions to jump-start your thinking about solutions to your organization’s process problems.
Continue ReadingMaster data management: dialysis for enterprise data.
MDM keeps enterprises from poisoning themselves with their own data.
Continue ReadingHow reliable product data enables rapid-response marketing.
Have confidence in your data and be able to deploy it quickly and efficiently.
Continue ReadingWhat is your product information telling your customers?
Product information is a “telemetry signal” that indicates the strength or weakness of your business.
Continue ReadingMaximizing your investment in “best-in-class” solutions.
Update your processes to take advantage of capabilities that new tools offer.
Continue ReadingData governance and marketing applications: it’s time to get started.
“The best time to plant a tree is 20 years ago. The second-best time is now.”
Continue ReadingMaintaining a “single authoritative source” mentality in data governance programs.
Avoid data quality and version control problems from the start with sound data governance processes.
Continue ReadingApplied MDM: Business process management.
BPM is essential in governing master data and managing its use throughout the enterprise. (Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)
Continue Reading“Rogue IT” or the Little Red Hen?
It’s hard to label business units as “going rogue” for taking the initiative to help themselves, any more than you’d call the Little Red Hen “going rogue” for feeding her chicks. But you still need a vision for taking care of the whole flock.
Continue ReadingThe IT Reformation and the Splinternet
Business users are freeing themselves from the constraints of the IT department with information technologies that work together less and less effectively. What will this mean for data governance and related disciplines?
Continue ReadingApplied MDM: Layout Manager for dynamic catalog publishing.
A flexible technique for using master product data in multichannel catalog production. (Part of a series on how companies can leverage their master product data for more efficient operations and competitive advantage.)
Continue ReadingHow distributor marketing can benefit from applied master data management (MDM).
The marketing channels that leading distributors use can be more efficient and effective with product information that’s clean, current, and correct.
Continue Reading“Applied MDM”: leveraging master data for efficient operations and competitive advantage.
…and never let the audience know how hard you’re working.
Continue ReadingMDM and SaaS: Head in the clouds?
A thoughtful, evolutionary migration of MDM to the cloud is one thing. Announcing a trend just because it’s trendy is another.
Continue ReadingWhich do you love more: your ERP system or quality data?
Most companies accept making large investments in ERP systems. But they hesitate to invest in tools to manage and leverage the product data those systems use.
Continue ReadingSoftware Marketing Part Deux: Enterworks RFI Template for PIM and Product MDM
A resource for companies that are ready to start the process of acquiring a product MDM or PIM solution.
Continue ReadingSoftware marketing: hammers, nails, and drill bits.
Clichés become clichés for a reason: We need to do some basic research to understand our customers and listen before we speak.
Continue Reading10 great data quality and MDM moments in the movies.
“And the award for Best Data Matching Tool in a Supporting Role goes to…”
Continue ReadingMDM helps electronics distributors across the spectrum.
From catalogs to supply chains, electronics distributors in all business models benefit from high-quality master product data.
Continue ReadingDelicious data.
Restaurant chains are a classic example of why an MDM repository shouldn’t become another inert, isolated stovepipe of information.
Continue ReadingData quality: first things first.
In the realm of “cart-and-horse,” “chicken-and-egg” analogies, it’s hard to argue that anything goes first or comes before data quality.
Continue ReadingBusiness intelligence starts with clean, well-managed data.
No garbage in, no garbage out.
Continue ReadingBringing old data to life.
Behold, all things are new – with a little help from sound data governance and migration practices.
Continue Reading“Taxonomic carpet-bombing.”
What two disgruntled dinosaur hunters can teach us about best practices in product information management.
Continue ReadingOf catalogs and carriages.
Print catalogs continue to be relevant, useful, and popular among consumer and business audiences. It’s not likely they’ll be put out to pasture any time soon — an apt turn of phrase, given the theme of this post.
Continue ReadingMDM offers benefits, but make sure you measure them.
Gartner confirms the continued adoption of MDM. Adopters need to track and measure the benefits to prove ROI.
Continue ReadingPart 3 — Social and mobile BPM: the debate continues.
If customers today are mobile and social, then employees are, too. How are mobile technology and social media affecting workflow automation?
Continue ReadingPart 2 — More on social media: a powerful vector for sharing product information.
Social media can be the accelerant for red-hot marketing and sales or for marketing and sales disaster. What makes the difference? Good product information.
Continue ReadingPart 1 — Mobile and social media: From multichannel to omnichannel commerce.
Together, these powerful technologies are compelling business and consumer marketers to clean up and better manage their product information.
Continue ReadingSound services management leads to higher sales.
With the right processes and systems in place, services can ‘sku’ your sales higher. Just make sure your products and services are “naturally adjacent” in your master data repository.
Continue ReadingQuality data = accurate search = satisfied customers.
Three articles today work together for the good of those concerned about accurate product information and the ability to find that information.
Continue Reading‘Tis the season to be managing marketing assets.
If you’re in charge of managing your company’s digital marketing assets, ask for the gift that pays for itself through greater efficiency and reduced costs.
Continue ReadingMDM and BPM: “Just like Romeo and Juliet…”
…except with a happier ending. Until recently, the MDM and BPM nuptials have seemed more like Romeo and Juliet. But now the star-cross’d lovers are finally making their long-standing marriage public.
Continue ReadingProject management and change management: essential for successful MDM.
Sound project management and change management are essential for successful MDM initiatives. In fact, several industry analysts and consultants have weighed in on these subjects in recent months.
Continue ReadingWalmart reverses course on SKU rationalization; product data becomes more important than ever.
Better product information helps counter the effects of SKU rationalization on CPG makers. Conversely, a PIM system also helps when retailers reverse course and resume diversifying their offerings.
Continue ReadingSmaller catalogs help drive online sales, cut costs, strengthen multichannel strategies.
Smaller, surgically precise catalogs can help companies capture sales from the many customers who peruse catalogs in the comfort of their home or office before going online to buy.
Continue ReadingWeb merchants: Google Instant is outsourcing long-tail search to you.
If you’re in e-commerce, you can no longer rely on your customers typing in their entire long-tail search term in order to find your long-tail-optimized content. You need to make sure your own product content is optimized for long-tail searches using your own site search.
Continue ReadingAgile information and usable data add up to $2 billion in extra revenue.
How well enterprises gather, manage, and distribute their information can make a huge difference in revenue.
Continue Reading
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