A Guide to the Google Manufacturer Center: Pros, Cons & Getting Started

For brand owners looking to get started with the Google Manufacturer Center, EnterWorks and CPC Strategy have created The Google Manufacturer Center Guide. But first, we’re here to answer your top-of-mind questions including what this tool is all about and how to get started.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Jet.com Walmart Marriage Points to Software and Customer Experience

Do you remember the moment you first visited Jet.com? Perhaps it was when you learned prices drop as you shop. Or when you discovered they offer two-day shipping like those other guys. Or better yet, when you heard Walmart plans to dish out over $3 billion to buy it. Despite Jet.com’s formidable growth, many were taken aback by the sizable deal. However, when viewed through a software and customer experience lens, the Jet.com Walmart marriage makes good business sense.
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Susan Magi

Susan Magi

Susan Magi joined EnterWorks in June 2015 as Vice President of Marketing Programs. She has broad experience in all facets of business marketing, including brand and product management, direct marketing, analyst relations and market research. Magi came to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail, where she managed corporate marketing, marketing communications, demand generation and inside sales. Magi holds a Bachelor of Business Administration degree from Florida Atlantic University.

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