8 Ways InDesign & PIM Publishing Empower Your Sales Force

Printed catalogs and sales collateral are far from dead. In fact, they’re still alive and as valuable as ever. For your sales and marketing teams, they are highly-effective tools that serve many purposes. They inspire purchases, act as a “shopping assistant” to drive cross-channel sales, and help connect clients and customers to your brand. Yet organizations tend to hit a wall in print and digital publishing when the information needed to create materials is inconsistent and scattered throughout various systems. Let’s look at eight ways your marketing and sales teams can utilize a Multichannel PIM Publishing system with Adobe® InDesign to create successful campaigns across clicks, bricks and page flips.

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John Jones

John Jones

John Jones joined EnterWorks in 1998 as a practice manager for professional services, and was named Executive Director of Product Management in 2004. He became Vice President of Products in 2006. Mr. Jones oversees the entire cycle of product development to ensure delivery of efficient, scalable, and secure enterprise solutions that exceed our customer’s expectations. Mr. Jones has over 20 years experience, having held various positions in information systems engineering and operations management. He earned a BS degree from Randolph-Macon College and a MS/MIS degree from George Washington University. John is currently serving as Vice President, Product Delivery at EnterWorks.

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Easter Spending is at $17.3 Billion – Is Your Product Information Ready?

Recent studies reveal some surprising spring and Easter statistics. For example, did you know that 89% of Americans believe the proper way to eat a chocolate bunny is ears first? Now, on a more serious note, sellers across industries should know that Easter spending is projected by the National Retail Federation (NRF) to reach $17.3 billion. In fact, that’s the highest it’s been in the 13 years of the survey. Clearly, a huge opportunity awaits retailers, distributors, and manufacturers who are ready to seize it. So, is your product information ready?
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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It’s Here! The Supplier Portal Playbook

Today we are concluding our series on Supplier Portal software solutions with two things you don’t want to miss. First, a checklist on how to choose the right Supplier Portal for your business. And second, an opportunity to get your free copy of The Supplier Portal Playbook, presented by EnterWorks and Deborah Weinswig, Managing Director of Fung Global Retail & Technology, Li & Fung.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Fueling Food Commerce: Food Distributors Drive Operational Excellence with PIM Software Solutions

Today’s food industry is rapidly evolving as consumers shift their shopping preferences and demands. In this challenging commerce environment, food distributors are pressed to put operational excellence into overdrive. To do so, many distribution leaders are setting their strategic sights on PIM software solutions.

Let’s take a look at how food distributors are using Product Information Management (PIM) and Master Data Management (MDM) to make operations more efficient while delivering enhanced product information and improving the customer experience.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Digital Asset Management & PIM: A Match Made in Product Content Heaven

Consumers today want endless product choices, control and personalization. These digitally-empowered shoppers are accelerating the push to omnichannel and driving businesses to deliver differentiated experiences. The task of turning “browsers into buyers” often hinges on making products easier to find and showcasing their best features. Therefore, businesses are turning to Product Information Management (PIM) and Digital Asset Management (DAM) to satisfy the consumer demand for compelling product content.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Ensure a Happy Ending to your PIM or MDM Software Story with the Right Solution Integrator

Partnership news announced this week from EnterWorks and Codifyd Inc. tees up a quick yet important word on Solution Integrators – sometimes also known as System Integrators and Software Integrators. As many businesses have discovered (the hard way), integration companies are far from equal. In fact, selecting the right Solution Integrator may hold the key to ensuring a happy ending for your Product Information Management (PIM) or Master Data Management (MDM) implementation.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Cooperatives & Member Groups: Product Information Management is for You, Too

Cooperatives, member groups, and industry associations: Did you know Product Information Management (PIM) is tailored for you, too? There are groups and co-ops who are already leveraging PIM and Master Data Management (MDM) solutions to transform the way their members collaborate. Together, they are generating powerful content, sharing digital assets, and benefiting from instant access to consistent, up-to-date product data and descriptions. Could your organization be next?
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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The Difference Between MDM and PIM

If you’re a bit perplexed about the difference between MDM and PIM, you’re not alone. In fact many are unclear about what Product Information Management (PIM) entails, and how it differs from Master Data Management (MDM). You may be wondering, “What do I really need? PIM, MDM, or both?” So, let’s clear up the confusion with a quick look at the difference between the two areas of product data management.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Why Your Organization Needs a PIM Vendor Portal: Score Great Content and Sell More Products

When it comes to Product Information Management (PIM), Vendor Portals are emerging as an unsung hero of successful product content strategies. It may seem like one small part of the puzzle, yet for many it can make or break a PIM implementation.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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What is Product Information Management: Get to Know the Basics and Benefits of PIM

Product Information Management (PIM) is a term you’re likely hearing more and more. However, like many, you may be unclear about what PIM entails or how it can really help your business. From the CIO to the CMO and all throughout an organization, managing product content and data is an increasingly critical success factor. Omnichannel and e-commerce continue to be the retail priority, yet without content there is no internet commerce. Content is the driver for informing, differentiating and persuading a customer along their path to purchase. A Product Information Management System, or PIM, helps direct that path to you. Your brand, product, store or site. So, let’s take a moment to unwrap the basics and benefits of PIM.
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