How PIM Can Turn Halloween into a Treat For CPG

It’s that time of year again. Costumes litter the house, pumpkins sit on the porch, and kids are asking, “How much candy will I get this year?” To say Halloween spending is on the rise is an understatement. Like many holidays, Halloween holds great potential for Consumer Packaged Goods (CPG). In many cases, untapped potential. Poor product information management (PIM) can also play a part in losing sales. If you’re a CPG company, don’t get spooked. Here are three ways you can better leverage the season.
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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NACDS Total Store Expo Recap: PIM Solutions Shown at “Vision 2027”

What does the future of drug stores look like? The National Association of Chain Drug Stores (NACDS) offered answers this week at the 2016 Total Store Expo (TSE). EnterWorks with its Digital Foodie division answered the call for innovation, showcasing PIM solutions for on-demand commerce at the popular “Vision 2027” display.
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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Debunking Common PIM and MDM Myths in Retail

Today we’re breaking down some of the most widespread myths about product information management (PIM) and master data management (MDM) in retail.

As the market evolves, more misconceptions seem to arise about the role of product content. PIM has been dismissed by naysayers and often misunderstood. So let’s take a moment to tackle a few myths, and explain what effective product information management can really provide.
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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PIM Plays Crucial Role in Turning Around Target Supply Chain Issues

Target supply chain issues have been a major pain point for consumers scouring the shelves for missing products. Recently the retailer announced weak growth in current quarter sales, blaming an “incredibly complex supply chain” for its troubles. So, with a restructuring plan in place, product information management (PIM) will play a crucial role in Target’s turnaround.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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PIM and MDM Experts Hold Webinar on Successful Product Content Management

EnterWorks recently joined Demandware to host a webinar on product content management best practices. Titled “Managing Content in Our Democratized World of Retail,” the webinar focused on bringing together disparate data and applications using PIM and MDM solutions for a single view of customers, products and inventory.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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PIM Software Customers Connect at First Annual EnterWorks User Event

Sunny, clear skies in Scottsdale, Arizona served as the setting for our first annual EnterWorks Engage User Conference. Our team connected with PIM software customers and industry advisors for two days packed with valuable networking, learning and growth, and memories made.

Day one was spent enjoying the sights around our venue, the legendary Hotel Valley Ho. The adventurous among us set out on an exciting Jeep tour of the Sonoran desert while the rest hit the links at TPC Scottsdale. That evening, the Fender PIM software team graciously hosted a reception and dinner at their corporate office. The PIM team joined the Fender House Band to play live music during the event, and concluded the evening with an insider’s tour of the historic Fender facility.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Observations on NRF 2016, and the role PIM and MDM play in the future of retailing

EnterWorks recently exhibited at NRF 2016 in New York City to showcase our Product Information Management (PIM) and Master Data Management (MDM) solutions. As retailers and vendors flooded into Manhattan shortly before this year’s blizzard of the century, I wondered, when online is the key growth vehicle, what legacy stores and technologies will survive the digital onslaught?
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Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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EnterWorks Re-launch at NRF 2016

The 2016 NRF Show served as a pivotal event for EnterWorks. We had the pleasure of sharing our leading Master Data Management (MDM) and Product Information Management (PIM) solutions with retailers, brand manufacturers, partners, analysts, and the media.

NRF’s 105th Annual Convention & EXPO took place January 17 – 19 in New York City, where over 33,500 attendees converged to identify new ways to enhance the customer experience and advance their retail business.
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Susan Magi

Susan Magi

Susan Magi joined EnterWorks in June 2015 as Vice President of Marketing Programs. She has broad experience in all facets of business marketing, including brand and product management, direct marketing, analyst relations and market research. Magi came to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail, where she managed corporate marketing, marketing communications, demand generation and inside sales. Magi holds a Bachelor of Business Administration degree from Florida Atlantic University.

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