Google GTIN Update has launched: Retailers, are you ready?

The mandatory Google GTIN update has officially launched as of May 16. The Era of Clean Data has arrived. First it was Amazon, and now Google has tightened the reins on retailers. The cost of poor and inconsistent content continues to mount as the drivers of digital commerce increasingly insist on transparency in your data feeds.
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Susan Magi

Susan Magi

Susan Magi joined EnterWorks in June 2015 as Vice President of Marketing Programs. She has broad experience in all facets of business marketing, including brand and product management, direct marketing, analyst relations and market research. Magi came to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail, where she managed corporate marketing, marketing communications, demand generation and inside sales. Magi holds a Bachelor of Business Administration degree from Florida Atlantic University.

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