The Rise of B2B2C

Disruption driven by digital, social, and cloud advancements has radically changed the nature of business and customer relationships. In our B2B2C world, consumer demand for persuasive information extends upstream to impact B2B interactions. This reality is a point of convergence at our annual EnterWorks Engage Users Conference, rolling into Nashville this week (despite the literal storm rolling across the southern states).
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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PIM Software Customers Connect at First Annual EnterWorks User Event

Sunny, clear skies in Scottsdale, Arizona served as the setting for our first annual EnterWorks Engage User Conference. Our team connected with PIM software customers and industry advisors for two days packed with valuable networking, learning and growth, and memories made.

Day one was spent enjoying the sights around our venue, the legendary Hotel Valley Ho. The adventurous among us set out on an exciting Jeep tour of the Sonoran desert while the rest hit the links at TPC Scottsdale. That evening, the Fender PIM software team graciously hosted a reception and dinner at their corporate office. The PIM team joined the Fender House Band to play live music during the event, and concluded the evening with an insider’s tour of the historic Fender facility.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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Fender PIM Team Rocks at EnterWorks User Event

The Fender PIM team proved they know how to rock at our recent EnterWorks Enable User Conference. Shown here performing Folson Prison Blues by Johnny Cash, the talented team joined the House Band to play live music throughout the Fender-hosted dinner and tour.

The welcome reception capped off day one of our first annual users event held in Scottsdale, Arizona.

Members of the Fender team later presented on how the company utilizes the EnterWorks Enable PIM solution around the globe to create a single view of content for a consistent, on-brand, omni-channel experience for its customers.
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Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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