Consumer Packaged Goods (CPG)

Manufacturers of consumer goods have to manage data about the ingredients and components that go into the products they make. They have to maintain their own internally generated product data. They have to syndicate their product data to distributors, retailers, data pools, and other channels. And they have to format it for print, Web, mobile, and other media.

Add to that the pressure of retailer mandates on supplier data, regulatory compliance, and other challenges, and consumer product makers face some of the most complex and difficult product data management environments of all.

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Enable Product Information Management for Consumer Product Manufacturers

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Food Distributor: Multidomain MDM and Catalog Publishing

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Consumer Electronics Distributor: Multidomain MDM

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Office Products Distributor: PIM, MAM, Content on Demand

A product information management (PIM) solution from Enterworks helps consumer goods manufacturers to deal with the data challenges that literally surround them. Enterworks Enable provides powerful capabilities that empower you to access and integrate data from any source, enrich the data with search-friendly attributes and marketing copy, manage the data with enterprise workflow, and publish the data to multiple media and channels.
Manage and publish consumer product data through all channels

↓ Improve data quality inside and out

Cleanse your data and apply your business rules to validate and enforce your standards for data quality and completeness.

↓ Get your products to market faster

Provide your product information in multiple formats and in varying attribute sets as required by each of your sales channels.

↓ Preserve and strengthen relationships with retailers and distributors

Enrich your product data with marketing copy and descriptive attributes that help your selling partners move your products faster.

↓ Improve the “findability” of product data

Using Enable to add rich attributes to product data makes the data more “findable” by parametric search platforms and other tools used in retail e-commerce.

↓ Centrally manage complex data for all requirements

Enable PIM’s uniquely flexible data model and hierarchy management capabilities give you the means to organize and syndicate your product data as you and your retailers need it.

↓ Reduce the time and costs for producing catalogs, Web content, and other marketing materials

Dynamically connect your product content into desktop publishing software, content management systems, and other programs to keep catalogs, Web sites, and other materials perpetually up-to-date.

Benefits for CPG manufacturers

Improve data quality
Get your products to market faster
Preserve and strengthen relationships with retailers and distributors
Improve the “findability” of product data
Centrally manage complex data for all requirements
Reduce the time and costs for producing catalogs, Web content, and other marketing materials

“We feed our data to retailers through data pools.
Why do we need a PIM system?”

Many of your retailers probably require you to feed them your product data through data pools. But typically you’re only feeding basic product data from your ERP or financial systems. If you’re okay just marketing your products with size and weight and number per palette, that’s fine. But if you want to add “buttery smooth flavor melts in your mouth” or “ruggedized case takes plenty of punishment” and show them a picture of what it looks like or a video of how it works, then you need a PIM solution. With a PIM solution you can provide complete product attributes and images along with basic product data.