Add to that the pressure of retailer mandates on supplier data, regulatory compliance, and other challenges, and consumer product makers face some of the most complex and difficult product data management environments of all.
A product information management (PIM) solution from Enterworks helps consumer goods manufacturers to deal with the data challenges that literally surround them. Enterworks Enable provides powerful capabilities that empower you to access and integrate data from any source, enrich the data with search-friendly attributes and marketing copy, manage the data with enterprise workflow, and publish the data to multiple media and channels.
Benefits for CPG manufacturers
- Improve data quality
- Get your products to market faster
- Preserve and strengthen relationships with retailers and distributors
- Improve the “findability” of product data
- Centrally manage complex data for all requirements
- Reduce the time and costs for producing catalogs, Web content, and other marketing materials
“We feed our data to retailers through data pools.
Why do we need a PIM system?”
Many of your retailers probably require you to feed them your product data through data pools. But typically you’re only feeding basic product data from your ERP or financial systems. If you’re okay just marketing your products with size and weight and number per palette, that’s fine. But if you want to add “buttery smooth flavor melts in your mouth” or “ruggedized case takes plenty of punishment” and show them a picture of what it looks like or a video of how it works, then you need a PIM solution. With a PIM solution you can provide complete product attributes and images along with basic product data.