Better product information leads to improved customer satisfaction and loyalty
Keeping your product information accurate and consistent means your customers will trust your marketing media and sales channels.
Learn how accurate product information helps improve customer satisfaction and loyalty through:
- Better search results across your e-commerce site
- Fewer stock-outs and faster order fulfillment
- Sales and marketing campaigns tailored to specific customer needs
- More responsive sales and service
And, learn about challenges to implementing a PIM system and how to address them.
Better product information leads to better customer satisfaction. And a product information management (PIM) solution leads to better product information.
In fact, according to Yankee Group, 63 percent of companies that implemented a PIM system found that they increased sales resulting from an improved relationship with their dealers and retailers.
We all know the 80/20 rule. 80 percent of your business comes from 20 percent of your customers.
Research firm Marketing Metrics found that the average company has...
- ...a 5-20 percent chance of making a sale to new prospects
- ...a 20-40 percent chance of successfully selling to lost customers
- ...a 60-70 percent chance of selling again to 'active' customers
Numbers like that make it imperative to keep your customers satisfied. Yet how often have you gotten customer complaints or product returns because of bad product information? For example:
- A product specification in your catalog was wrong or obsolete
- The price on your Web site was different from the price on the shelf
- The size or color of the product they received wasn't as advertised
The bottom line vaue of a PIM system
A PIM system helps your suppliers deliver their product data to you on time and in the format you need it. It helps your product marketers review and enhance the data with rich attributes, marketing descriptions, images and other content. It lets your marketing communications team publish catalog and Web content straight from a central repository of approved product content.
And that means all the information your customers ever see about your products will be accurate, up-to-date and reliable.
Request your free copy of The PIM Imperative today!
