Medical supply companies begin taking control of their product data and related digital assets
Healthcare product data must be complete, current, and correct. And it needs to be in the right place, in the right format, at the right time.
This executive overview outlines the issues driving the need for sound product data.
A workflow-powered solution for managing and publishing product content ensures that medical supply companies can:
- Keep their product data accurate and up-to-date wherever it’s used: marketing and sales materials, distribution channels, and other applications
- Automate processes that support compliance with 21 CFR Part 11 and other regulations
- Integrate with legacy and future applications for more effective tracking of
Companies that make and distribute medical supplies are coming to terms with the need to ensure that their product information is accurate, complete, and up-to-date.
Perhaps companies in no other industry have such complex requirements for managing their product data and related digital assets. Getting the information from vendors and suppliers in the format it's needed can slow the introduction of new products. The information is also frequently kept in PLM applications, spreadsheets, network servers, and desktops.
Medical supply companies have every incentive to organize, streamline, and centralize the process of managing and publishing their product-related content. Dynamics driving these requirements include:
- The need to comply with initiatives and regulations such as eDHR, UDI and Sentinel that reflect patient safety and quality outcomes
- The need to publish the most accurate version of product content to multiple media and channels: print, Web, mobile, business applications, and others
- The need to share and syndicate data to multiple outside parties with diverse requirements: distributors, GPOs, direct customers, regulatory bodies, and others
- The need for greater efficiency in product supply chains in order to lower costs, speed new products to market, and improve customer service
Product information management: a solid foundation for consistent product content in all media, channels and applications
Healthcare product managers and e-commerce specialists are beginning to address these requirements with product information management (PIM) or product master data management (MDM) initiatives. A master data management platform can help medical supply companies speed time to market for new products, reduce marketing communications costs, and ensure consistency and accuracy in all sales and marketing channels.
Request your free copy of Product Data in the Healthcare Supply Chain.
