Better catalogs lead to more effective multi-channel marketing
Dynamic catalog production keeps product content consistent and up-to-date in all media and channels. And that keeps customers satisfied.
This quick-start guide can improve your multi-channel marketing with print and Web catalogs that...
- Increase customer retention and repeat sales
- Boost order size with targeted content
- Streamline production and logistics
- Eliminate errors and reduce costs
Multi-channel marketers continue to rely on catalogs as a sturdy plank in their multi-channel platform. Certainly catalogs have evolved in recent years. In print form, they’re taking on new sizes and shapes in response to increases in postal rates and changing customer preferences. In the digital era, they’ve been re-tooled for new media and new delivery channels: online, on CDs, and in mobile commerce.
Don’t keep your customers guessing
But one thing hasn’t changed: to be effective, the catalog content in all media and all channels must be current, consistent and correct. Customers are sorely vexed when they find a price in a print catalog to be different from the digital version. And correcting errors at any stage of production wastes time and money.
One source of catalog content. Multiple benefits.
But dynamic publishing tools let you draw your catalog content from the same reliable source of information. They give you the means to automate tasks in the production process. And they enable you to publish targeted catalogs for specific markets and customers.
With those capabilities, good things can happen for multi-channel marketers. Now you can be sure that all catalogs in all media and channels complement one another. You can get your catalogs to market faster to start selling sooner. And you can narrow your offerings to a laser focus to deliver the right message about the right products to the right customers.
Chances are you know how challenging it would be to get all of your product data, pricing, copy, images, and other content together in one reliable collection. Connecting that information directly to your print and Web catalog artwork might seem impossible. But the tools are there. You just need to take the first few steps to putting them in place.
Get your copy of Six Steps to Multi-channel Success
with Dynamic Catalog Publishing today!
