The Enable Marketing Resource Portal lets authorized users access, create, and manage marketing resources and digital assets while protecting the integrity of your brand. This Web-based solution provides a repository of corporate-approved, customizable marketing resources for designers, product managers, sales representatives, marketing vendors, and others.
Do you face these challenges?
- Your critical marketing assets like images, logos, standard copy, and templates are scattered all over the enterprise
- Sales reps, dealers, marketing communications vendors, and other partners are located across the country and around the globe
- Taking advantage of new business opportunities requires instant access to marketing tools and resources
- Social and mobile media are raising the bar for immediacy and accuracy in marketing communications
The Enable Marketing Resource Portal includes marketing asset management, content on demand, and custom publishing in one Web-based application. You can:
- Upload and centrally manage digital assets
such as marketing content, logos, photos, diagrams, videos, and desktop publishing templates - Browse through libraries of corporate-approved digital assets
and items for promotional and licensing use to find the ones that meet their needs - Design and customize flyers, catalogs, specialty items, and other materials
- Download digital assets for immediate use or for placement in other applications
- Order off-the-shelf items such as specialty items, brochures, uniforms, and others
Enable Marketing Resource Portal gives you:
| Marketing asset management | Central management and access to product content including text, images, logos, rich media files, templates, and other resources, powered by Enable master data management and Enable digital asset management |
| Enable Content-on-Demand (C.O.D.) | Users can download packages of content pre-formatted for re-use, as well as enabling distributed sales force with custom collateral tools |
| Enable Web-to-Print | Manage a library of materials ready for modification and printing |
| Powerful workflow | Enterworks’ enterprise workflow engine automates and streamlines tasks relating to market asset management and publishing. Roles-based security allows you to centrally manage individual and group access to corporate marketing material. Authorized users can download selected files through the site and build or modify marketing material based on approved editorial and legal guideline. |
| Growth with flexibility | Enable MRP is built using Enable’s flexible, scalable Enterworks Portal Framework technology. You can quickly deploy it to a specific division and then roll it out to serve the entire enterprise. It’s the solution you need to enforce your corporate identity and branding standards while projecting marketing power in your globalization strategy. |
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