Enterworks Enable is a platform for managing content and digital assets and publishing them to multiple channels. Enable creates a central repository of data from multiple sources, managing, enriching, and dynamically syndicating the data to multiple users and applications. Enable combines product master data management, digital asset management, data quality, automated workflow, and multi-channel publishing to deliver benefits enterprise-wide.
Enterworks Enable Benefits (and How Achieved)
- Faster time-to-market for new product introductions, promotions, special offersDynamically updated content allows catalogs with the most current products and pricing to be produced in near real-time
- Higher sales and repeat business from existing customers
Improved product findability, up-selling and cross-selling in e-commerce Web sites, tailored catalogs and sales materials that better support the efforts of sales representatives - Improving results from search across e-commerce Web sites and e-catalogs
PIM adds deeper richness and granularity to product content to improve indexing of page content by parametric search engines - Maximize sales by targeting specific regions and markets for special pricing and promotions
Identify and manage product information according to regions, markets, channels, other criteria
- Faster production of new catalogs and Web content
Dynamically updated content allows catalogs with the most current products and pricing to be produced in near real-time - Greater flexibility in offering customer choices and options
Creating catalogs and e-commerce Web content
tailored to specific customer buying preferences and histories - Faster new product introductions, promotions, special offers
Automate steps in adding, managing, and publishing new product information - Rapid integration of new acquisitions to support growth strategies
Creating Support for Web Services, SOA, propriety Business Integration Component (BIC) framework for application integration
- Reach new customers and markets faster and more effectively
A single source for product information can be leveraged to attract new customers through multiple channels and media, including print, Web, mobile, social, point of purchase - Greater customer satisfaction
More accurate product information means fewer mistakes, returns, and stockouts; set automatic start and expiration dates on sales, rebates - Enhanced customer loyalty
More accurate product information gives customers reason to bring repeat business; sales portal empowers sales reps to create customized catalogs that cater to their specific customers
- Eliminating expenses in creating catalogs and other print-based communications
Maintaining production schedules for large catalogs ensures that printing deadlines and budget estimates are met - Improving performance of catalog-related business processes
Workflow automation capabilities keep reviews, corrections, and approvals going quickly and smoothly - Gaining greater efficiency in creating and maintaining catalog templates
Creating publication templates once, populate them automatically with accurate product data from a central repository - Less waste of catalogs and other printed materials
Print-on-demand, dynamic database publishing make limited runs of current up-to-date catalogs cost-effective - Reducing the need for new IT investments
Application integration and Web services allows enterprises to reuse existing IT systems rather than ripping and replacing - Reduced shipping and warehousing costs
More accurate visibility into product sizes and weights for better fuel and freight management, pallet optimization, other aspects of supply chain activities
- Optimized synchronization with GDSN and other data pools
Synchronize and syndicate product information with GDSN-certified data pools, product catalog systems and online and offline commerce applications - Less time lost in searching for the right product content, ensuring content is accurate, complete, and up-to-date
All users of product content have access to a central repository containing links to original data sources - Streamline the process of adding and managing product attributes to product data
Intuitive, flexible tools for entering an unlimited number of product attributes that can be cross-associated among multiple product categories and hierarchies - Empower catalog designers to use existing tools more effectively
Plug-ins for InDesign and Quark let designers create publication templates that draw product content from a central resource - Improving performance of catalog-related business processes
Workflow automation capabilities keep reviews, corrections, and approvals going quickly and smoothly - Assure compliance with regulations on content used in product communication (advertising, labeling, marketing, etc.)
Business rules and workflow ensure product information meets company standards, industry guidelines, government regulations
Enterworks customers on Enable’s benefits:
- “Enable helps us publish our product information 25 to 30 percent faster.”
- “We got a 2% increase in sales and 4% increase in gross margins over the first six months.”
- “Enable cut six figures and six months from the production of our 1,400 page catalog.”
- “We realized an 8-fold gain in catalog cycle productivity.”
- “Enable shortened the production cycle for our 2,200-page catalog by almost 70 percent and reduced resource requirements by half.”
- “We reduced inaccuracies in our catalogs from 25 percent to less than five percent.”
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