Data Mastered • Product Content Empowered

Annual EnterWorks Engage User Conference

September 11-13, 2017 • Nashville



Louis Hernandez, Jr.

Louis Hernandez, Jr.

Chairman and CEO of AVID

AVID Technologies

The Storyteller’s Dilemma: Overcoming the Challenges in the Digital Media AgeThe Storyteller’s Dilemma: Overcoming the Challenges in the Digital Media Age

Almost every aspect of how we live is impacted by digital media. We have the power to create and consume content, when and where we choose. The common challenge, from the independent artist to the media enterprise, is how to stay relevant and profitable in the face of such change.

As head of one of the industry’s most iconic names in media technology, Avid Chairman & CEO Louis Hernandez, Jr. is up close and personal with the harsh realities of economic change. Yet the extraordinary energy and diversity of the company’s customer base, responsible for some of the most engaging and inspiring media of the past three decades, gives Louis a connection with creativity that is as special as it is rare.

Louis will share his perspectives on how technology is changing the way we share experiences in the connected digital age, and the economic realities of an evolving media landscape. The Storyteller’s Dilemma urges artists, producers, innovators and consumers to embrace this revolution and build an entertaining, informative, creative and lucrative future.

Video Trailer

Mark Evans

Mark Evans

Acumen and Action

Competing With Content: Acquire Customers, Improve Loyalty, and Grow Sales

To thrive in today’s B2B2C marketplace, brands and retailers must collaborate along the content value chain to raise mind share, differentiate products and experiences, and turn visits into customers.

Mark Evans is the principle of Acumen and Action, a management consulting practice. Mark brings 30 years of industry experience, including 10 in the fortune 500 running one of the largest multichannel publishing operations in the US. He has implemented multiple content management systems and has extensive background in digital marketing services. He is the author of 2 books and numerous articles and has been speaker at many conferences. Mark brings a customer obsessed, media agnostic point of view.

Casey Thomas, Regional eCommerce Director, Tenzing

Casey Thomas

Regional eCommerce Director, Tenzing

Casey joined Tenzing in 2013 as Director of Sales and is currently responsible for the direction and attainment of all sales in the US, strategic alliances, and channel partners sales teams to drive new business revenue for Tenzing. Casey has spent 16 years managing and selling complex solutions within the eCommerce ecosystem including Hosting, Managed Services, consulting, software, and PIM/MDM. Casey is a native Californian and has been a resident of the Texas area since 1994. He is a graduate of University of Texas San Antonio where he earned a Bachelor of Science and a Masters of Business MBA.

Edwin Ludwig, Digital Marketing Manager, Truck-Lite

Edwin Ludwig

Digital Marketing Manager, Truck-Lite

Rick Chavie, CEO of Enterworks®, Inc.

Rick Chavie

CEO of Enterworks®, Inc.

Rick Chavie, CEO of Enterworks®, Inc., a market leader in solutions for acquiring, managing and transforming a company’s product information to enable them to compete with content in omnichannel commerce.

Rick Chavie came to Enterworks from his role as a Senior Vice President at SAP Hybris, having led hybris ecommerce solutions before their acquisition and previously served as SAP’s global leader for Retail and Wholesale.

Rick also brings industry experience from industry as a retail executive at The Home Depot and C&A, as a technology leader in NCR’s retail and hospitality business, and in partner roles at Deloitte and Accenture focused on retail and brands.

Rick is a Harvard MBA and a Fulbright Scholar in International Trade. He is a noted speaker and author on content and commerce topics, and is frequently quoted by industry publications.

More speakers to be announced.