1WorldSync Webinar Playback: To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabel

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Presented By

Tyson Foods

Industry leaders from Tyson Foods, 1WorldSync and EnterWorks bring you a compelling webinar on SmartLabel!

1WorldSync Webinar: To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabelIn Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

It is no secret that transparency totally transforms product content and shapes the path to purchase. Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Our industry leaders discuss:

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it
  • How your organization can implement a best practice SmartLabel program and offer rich, robust content in the palms of consumers’ hands
  • What organizations like Tyson Foods are doing to promote brand loyalty and trust by using real-time technology to share information and understand customer purchase decisions.