The Right Content. Enabled.
Deliver differentiated experiences across your content value chain with EnterWorks.
Single View of Content
Converge product data to dynamically link supply & demand chains.
Enrich product content to enable user & touchpoint personalization.
Tailor content specific to channels, segments and devices - embrace complexity!
Fender needed to rock some new product content…
…So they implemented the EnterWorks Enable PIM/MDM. With thousands of products, a worldwide dealer network and over 300,000 digital assets, Fender realized that providing high quality product content was essential in supporting their customer's purchase journey.
Now, musicians across the globe have access to the most accurate and complete product information no matter how or where they access it.
Here’s how EnterWorks helped Fender master and govern their product content:
- Cloud Deployment in 30 Days
- Global Rollout in over 20 Countries
- Enterprise Data Management Workflow
- Syndicate to Retailers/Dealers
- Enabled New Digital Channels
- Automated Print Catalog/Price Books
Master Data Management
Multi-tenant, Multi-domain. Orchestrate data and content within/across enterprises to support supply chain efficiency and demand chain responsiveness.
Product Information Management
Omnichannel Experiences. Create/enrich product data and content according to physical venues and digital touchpoints in serving suppliers, partners, and customers.
Dynamic Data Modeling
Differentiated Business Modeling. Align or extend your data and content models to differentiate product and service offerings as your business model or industry evolves.
Workflow & Collaboration
Enterprise Content Networks. Organize internal and multi-enterprise business users as a network in providing quality information for business operations and customers.
Digital Asset Management
Sense Appeal. Broaden the appeal of your content through audio, graphical, images, and video cataloging and organization of brand relevant materials.
Constituent Content Exchange. Provide a B2B2C venue for data and content sharing as an extension of the brand and commercial relationship across enterprises.