Today’s omnichannel retail marketplace is driven by consumers who expect rich product information when, where and how they choose. Retailers must consider not only the effectiveness of product data, but how their product content tells a story and creates differentiated experiences.
EnterWorks Product Information Management (PIM) and Master Data Management (MDM) solutions enable companies to acquire, manage and transform product information into persuasive content. This enabled content helps retailers grow digital sales, and drive new competitive strengths across e-commerce, mobile, print, and in-store channels.
Retailers: Compete with Content
According to Google, the majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision.
Retailers, the time has come to compete with high-quality content. Managing product information and synchronizing it across channels is paramount to omnichannel retail success.
Product Content Management with EnterWorks PIM
EnterWorks Enable™ is the most powerful and flexible PIM solution on the market today, backed by a team of experts providing unparalleled support and integrated innovation such as cloud deployment, Digital Asset Management (DAM), Adobe® InDesign & Publishing, Automated Workflow, Globalization, Syndication, and Supplier Portal.
As confirmed in The Forrester Wave™ on Product Information Management, EnterWorks has pushed to the forefront of the PIM marketplace, particularly in demonstrating how our unparalleled Business-to-Business-to-Customer (B2B2C) collaboration capabilities enable retailers and brands to respond to customer demand for rich, omnichannel content in the customer’s channel of choice.
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Gartner® Magic Quadrant for MDM Solutions recognizes EnterWorks for achieving the highest customer rating for its user interface, workflow, and MDM Business Application.
Product Data Management with EnterWorks MDM
EnterWorks Enable™ MDM solution provides retailers with a complete set of tools to acquire, normalize, enrich and synchronize product data throughout the enterprise. Our latest software release incorporates exciting new capabilities in areas ranging from data quality and embedded product standards to exceptional performance scaling that easily accommodates retailers of any size. With GDSN Major Release 3 (MjR3) certification, retailers can achieve a simplified Syndication process to both GDSN and non-GDSN target locations.
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