2016 EnterWorks Engage User Conference

Free and Open to All EnterWorks Customers

Network and Collaborate with Fellow Enable Users!


Joe SkorupaKeynote by Joe Skorupa

Editor-in-Chief of RIS News, Edgell Communications

Before becoming group editor-in-chief of RIS News, Joe was editor-in-chief of Hospitality Technology, Consumer Goods Technology and VSR magazine. All are media franchises of Edgell Communications, which Joe joined in 2001. In 2002, the American Business Press judged a series of columns Joe wrote for Hospitality Technology to be one of the three best regularly featured columns in the country. In addition, he is a frequent speaker at industry events and is frequently quoted in USA Today, American Public Media (for NPR), Washington Post and others.

Attendance is FREE

Register and reserve your room by January 20th and EnterWorks will cover your golf or jeep tour fees!


Three Reasons Why You Need to Attend the EnterWorks Engage 2016 User Conference in Scottsdale, February 23-24:

  1. A full day of Learning and Ideas - Keynotes by Rick Chavie, Enterworks CEO and Dave Weinand, Senior VP of Edgell Communications and cofounder of EKN Research. Presentations by Enterworks customers, such as Fender, on their Enable implementations, best practices, and lessons learned. Information sessions by Enterworks staff members on the latest Enable release, Enable 8, tips and tricks. View Conference Agenda »
  2. Network and Collaborate with Fellow Enable Users - Connect with other EnterWorks customers and key EnterWorks Management and Staff. Cocktails and Dinner at the Fender Corporate Office. Golf on the Scottsdale TPC Champion Course. Off-road desert Jeep tour of Cactus Canyon. After dinner party at ZuZu. Discounted SPA packages. View Activities »
  3. Spectacular Venue - Beautiful Scottsdale, Arizona (average temperature of 66° in February). Hotel Valley Ho, located in exciting downtown Scottsdale, known as one of the best preserved mid-century hotels in the country and rated 4.5 stars by Trip Advisor. Pool and Fitness Center. Only blocks from Old Town Scottsdale and terrific shopping. View Hotel Information »

Conference Key Details

  • Get up to speed on our latest software release, Enable 8
  • Receive top tips from our technical, publication and PIM experts!
  • Learn how other customers leverage the Enable PIM/MDM Platform
  • Connect with other EnterWorks Customers & Key EnterWorks Management and Staff
  • Have dinner and socialize with other customers at Fender’s Corporate office. Live music by the Fender House Band, featuring members of Fender's Enable support team

Registration Details

  • Attendance is FREE to all Enterworks customers Register Now »
  • Great Group Rate on Hotel rooms (and extendable) Book Room Now »
    Be sure to use the group code “EnterWorks2016”.
  • Register and Reserve your room by January 20th and Enterworks will cover your golf or jeep tour fees!

If you have questions, please call Lynne Loftin at (703) 634-6311 or click here to email her.

Attendance is FREE

Register and reserve your room by January 20th and EnterWorks will cover your golf or jeep tour fees!

Conference Agenda

All Times are Mountain Standard Time

Tuesday, February 23, 2016

Time Event/Topic
8:00 – 11:00 am Registration – Hotel Valley Ho
Noon – 6:00 pm

Customer Appreciation Event

Golf at TPC Scottsdale – The Champions Course or Cactus Canyon Adventure Tour

7:00 – 9:00 pm

Customer Appreciation Event

Cocktail Reception and Dinner, Fender Musical Instruments Corporate Office

Wednesday, February 24, 2016

Time Event/Topic
7:30 – 8:30 am



8:30 – 8:40 am

Welcome & Opening Remarks

Kerry Young, Chief Operating Officer, Enterworks

8:40 – 9:15 am

EnterWorks Everywhere

Rick Chavie, President & CEO, Enterworks

9:15 – 9:45 am


Joe Skorupa, Edgell Communications

9:45 – 10:30 am

Customer Presentation - Fender

Eric Gilboe, Fender

10:30 – 10.45 am Break
10:45 – 11:15 am

Customer Presentation - Truck-Lite

Edwin Ludwig, Truck-Lite

11:15 am – Noon

Customer Presentation - Essendant

Michael Hauck, Essendant

Noon – 1:00 pm Lunch
1:00 – 1:30 pm

Customer Presentation - Mary Kay

James Whatley, Mary Kay

1:30 – 2:30 pm

Enable 8 – The Next Generation

John Jones and Naj Hasan, Enterworks

2:30 – 2.45 pm Break
2:45 – 3:45 pm

Presentation: Automated Publishing Without Design Limits

Ken Singer, Enterworks

3:45 – 4:15 pm

Customer Portal

Sue Magi and Rusty DiNicola, Enterworks

4:15 – 5:15 pm

Enable Tips and Tricks / Q&A

Naj Hasan, Oscar Olivares and Brian Zupke, Enterworks

5:15 – 5:30 pm

Closing Remarks

Joe Skorupa, Edgell Communications

6:00 – 7:00 pm

Reception and Dinner

7:00 pm – Midnight

After Dinner Party @ ZuZu

Attendance is FREE

Register and reserve your room by January 20th and EnterWorks will cover your golf or jeep tour fees!


Customer Appreciation Event - Golf Outing

Host of the PGA Tour’s Waste Management Phoenix Open and Champions Tour final stage qualifying school

Customer Appreciation Event - Cactus Canyon Adventure Tour

Towering mountains, dormant volcanoes, steep canyons, desert creek beds—and we’re just getting started! Your Cactus Canyon Adventure tour takes you on a trip down the back roads of the Sonoran Desert for beautiful views of this treasured Southwest landscape. Climb aboard our iconic pink Jeep Wrangler for an off-road adventure with sweeping views framed by majestic Saguaro, Ocotillo and Jumping Cholla cactus. Your expert tour guide will provide fascinating information about the diverse desert eco-system and Arizona’s Yavapai Nation history and culture.

No charge for customers attending Engage

Venue – The Hotel Valley Ho, Scottsdale, Arizona

Built in 1956, Hotel Valley Ho has classically cool roots and still stands strong today as a must-stay destination in Downtown Scottsdale. Host to many celebrities including Bing Crosby, Tony Curtis and Janet Leigh, among others, Hotel Valley Ho gained notoriety and quite the fun reputation. Known as “one of the best-preserved mid-century hotels in the country,” by Alan Hess, architect and author of numerous mid-century modern texts, Hotel Valley Ho is the place where your cool comes out to play.

Special Room Rates for EnterWorks Engage Attendees: $249.00 / night (limited number of rooms – reserve soon!) Be sure to use the group code “EnterWorks2016”.

Book your room now »

Attendance is FREE

Register and reserve your room by January 20th and EnterWorks will cover your golf or jeep tour fees!

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