Some manufacturers try to use their ERP or PLM applications as the authoritative source of master product data. But they soon discover these systems aren’t able to manage and enhance master data for enterprise use outside the system. They aren’t designed to syndicate product data to distributors, dealers, data pools, and other channels, or format it for print, Web, mobile, and other media. The product master data management solution Enterworks offers the unique capabilities manufacturers need to manage and leverage their product information for improved business performance.
Enterworks Enable lets you…
[accordion title="↓ Improve the “findability” of product data"]
Add rich attributes to make product data more “findable” by parametric search platforms and other tools used in e-commerce.
Associate and manage product content for all manufacturer requirements
|Identification names and codes||Manufacturer name, product name, GTIN and UPC codes, part and catalog numbers|
|Product data||Basic facts such as dimensions, weights, operating temperatures, etc., that typically come from an ERP or PLM application|
|Product attributes||Dynamic characteristics of a product (choice of colors, range of sizes) that can’t be properly managed in an ERP or PLM system|
|Marketing copy||Long form, short form, and bulleted descriptions of products|
|Digital assets||Product images, video and audio clips, logos, PDFs of brochures and data sheets|