Manufacturers have to manage data and related digital assets about the parts, components and assemblies that go into the products they make. They also have to maintain their own internally generated product data.
Some manufacturers try to use their ERP or PLM applications as the authoritative source of master product data. But they soon discover these systems aren’t able to manage and enhance master data for enterprise use outside the system. They aren’t designed to syndicate product data to distributors, dealers, data pools, and other channels, or format it for print, Web, mobile, and other media. The product master data management solution Enterworks offers the unique capabilities manufacturers need to manage and leverage their product information for improved business performance.
Enterworks Enable lets you…
↓ Improve data quality inside and outside your organization
Validate and enforce your standards for data quality
and completeness.
and completeness.
↓ Integrate and coordinate data among a variety of sources
Integrate data from PLM, ERP, and SCM systems to ensure information stays consistent from one application to another.
↓ Centrally manage complex data for all requirements
Create associations among products, assign products to multiple categories, and manage hierarchies for multiple channels and media — all without affecting the underlying data.
↓ Speed time to market
Empower your sales channels to move your products faster with accurate supply-chain data, rich and accurate product content, and dynamic catalog publishing.
[accordion title="↓ Improve the “findability” of product data"]
Add rich attributes to make product data more “findable” by parametric search platforms and other tools used in e-commerce.
[accordion title="↓ Improve the “findability” of product data"]
Add rich attributes to make product data more “findable” by parametric search platforms and other tools used in e-commerce.
↓ Reduce the time and costs for producing marketing materials
Dynamically connect your product content with desktop publishing, content management, and other systems to keep catalogs, Web sites, and other materials up-to-date.
↓ Apply rich marketing attributes and assets to your data
Add marketing copy and digital assets to your product data to create rich, e-commerce-friendly packages of sales and marketing content for your distributors and dealers.
Associate and manage product content for all manufacturer requirements
| Identification names and codes | Manufacturer name, product name, GTIN and UPC codes, part and catalog numbers | |
| Product data | Basic facts such as dimensions, weights, operating temperatures, etc., that typically come from an ERP or PLM application | |
| Product attributes | Dynamic characteristics of a product (choice of colors, range of sizes) that can’t be properly managed in an ERP or PLM system | |
| Marketing copy | Long form, short form, and bulleted descriptions of products | |
| Digital assets | Product images, video and audio clips, logos, PDFs of brochures and data sheets |
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