MDM for Marketing and Sales: The Enterworks Blog

PIM: A Marketer’s Dream for Effective Product Positioning

Positioning is a marketing strategy for establishing a unique perception of a company’s product in the minds of target buyers. It doesn’t involve any changes to the product itself, but only in how the product is perceived — particularly in relation to competing products. Establishing the positioning for a product includes steps such as: Defining ...

January 29, 2013 MDM for Marketing and Sales, Product Information Management

A Smarter Product Information Management System

Most PIM systems provide a means to manage product data effectively and create a single source of truth for downstream syndication and other uses of the managed content. However, there’s an exciting new evolutionary role of PIM systems: adding intelligence to data that makes it easier to run analytics and make predictions, similar to the ...

January 25, 2013 MDM for Marketing and Sales, Product Information Management

Everyone’s PIM Needs Are Unique. Or Are They?

These days PIM initiatives can be found in virtually every imaginable business. Indeed, our own customers span a vast array of businesses and industries. On a daily basis you’ll find them managing high-end tableware, cranial screws, office copiers, compressors, and croissants. Each customer, of course, uses their own industry-specific lingo — terminology that may sound ...

January 16, 2013 Digital Asset Management in PIM, MDM for Marketing and Sales

Are Your Digital Assets Generating Revenue?

The use of images, videos, audio clips, and other digital assets can power e-commerce purchases. No doubt about it. But words still matter. Even though a picture is worth a thousand words, it doesn’t mean pictures are replacing words. Far from it. Words make up marketing copy, tag lines, product feature bullets, product specs, product ...

July 26, 2012 MDM for Marketing and Sales

Printing Industries of America recognizes Enterworks’ accomplishments in print technology.

Enterworks is pleased to be named a recipient of the Printing Industries of America’s 2012 InterTech™ Technology Award. According to the PIA’s press release, “The technologies receiving this prestigious award have been judged as truly innovative and are expected to advance the performance of the graphic communications industry.” As we’ve said several times in this ...

May 09, 2012 MDM for Marketing and Sales

The importance of product information management for e-commerce site search.

I need a new lawn mower. Actually, my father-in-law needs a new lawn mower because I broke his mowing my lawn. So last night I went to the e-commerce site for his brand of mower to find a replacement. It’s a well-regarded brand for tools and lawn care products, diStributEd by an internAtionally known retaileR, ...

February 22, 2012 MDM for Marketing and Sales

How to Manage Content and Cross-Media Campaigns Like a Rock Star

If you’ve ever wanted to be a rock star in the world of multichannel publishing and marketing, the “school of rock” starts next Monday, February 27, at eTail Palm Springs. That’s when Mark Evans, director of content publishing and technology applications at United Stationers, will present “How To Manage Content and Cross-Media Campaigns Like A ...

January 04, 2012 MDM for Marketing and Sales

Print catalogs: Taboo?

Are they “obsolete” and “old-fashioned”? Or “a unique opportunity to engage at new levels while enhancing your online activities”? During the holidays we had friends and family over to play games, including “Taboo.” It’s a game where you have to guess a word based on your partner’s description of the word. But your partner is ...

December 15, 2011 MDM for Marketing and Sales

Product information management lies at the heart of e-commerce / print catalog synergy.

PIM “provides enormous efficiency for distributors that use both Web and catalog channels” Modern Distribution Management (MDM) magazine has published the third in its series of articles examining the state of catalog marketing and e-commerce in wholesale distribution. It includes results from a survey conducted for the article by MDM and Real Results Marketing. These ...

November 02, 2011 MDM for Marketing and Sales

Technology changes; the need for data quality doesn’t.

Sound product information is more important than ever after 20 years of online computing and communications. We’re in the midst of several significant milestones in the history of the Internet, computing, and communications. Ten years ago last month, Apple brought the iPod to market – the progenitor of the iPhone and iPad, and arguably the ...