Enterworks Enable Benefits

Master Data Management | Data Quality | Workflow | Multichannel Publishing

Benefits of Enterworks PIM, MDM, and multi-channel publishing Enterworks Enable is an enterprise platform for managing content and digital assets and publishing them to multiple channels and media. Enable creates a central repository of data from multiple sources, where the data can be managed, enriched, and dynamically syndicated to multiple users and applications. Enable combines product master data management, digital asset management, data quality, automated workflow, and multichannel publishing to deliver benefits enterprise-wide.

Summary of Benefits

Increased revenue
Greater competitive strengths
Better customer acquisition, retention, and lifetime value (LTV)
Reduced expenses
Improved efficiency and productivity

Benefit and How Achieved	Feature
Increased Revenue
Faster time-to-market for new product introductions, promotions, special offers	Dynamically updated content allows catalogs with the most current products and pricing to be produced in near real-time
Higher sales and repeat business from existing customers	Improved product findability, up-selling and cross-selling in e-commerce Web sites, tailored catalogs and sales materials that better support the efforts of sales representatives
Improving results from search across e-commerce Web sites and e-catalogs	PIM adds deeper richness and granularity to product content to improve indexing of page content by parametric search engines
Maximize sales by targeting specific regions and markets for special pricing and promotions	Identify and manage product information according to regions, markets, channels, other criteria
Competitive Advantage
Faster production of new catalogs and Web content	Dynamically updated content allows catalogs with the most current products and pricing to be produced in near real-time
Greater flexibility in offering customer choices and options	Creating catalogs and e-commerce Web content tailored to specific customer buying preferences and histories
Faster new product introductions, promotions, special offers	Automate steps in adding, managing, and publishing new product information
Rapid integration of new acquisitions to support growth strategies	Support for Web Services, SOA, propriety Business Integration Component (BIC) framework for application integration,
Customer acquisition, retention and lifetime value (LTV)
Reach new customers and markets faster and more effectively	A single source for product information can be leveraged to attract new customers through multiple channels and media, including print, Web, mobile, social, point of purchase
Greater customer satisfaction	More accurate product information means fewer mistakes, returns, and stockouts; set automatic start and expiration dates on sales, rebates
Enhanced customer loyalty	More accurate product information gives customers reason to bring repeat business; sales portal empowers sales reps to create customized catalogs that cater to their specific customers
Reduced Expenses
Eliminating expenses in creating catalogs and other print-based communications	Maintaining production schedules for large catalogs ensures that printing deadlines and budget estimates are met
Improving performance of catalog-related business processes	Workflow automation capabilities keep reviews, corrections, and approvals going quickly and smoothly
Gaining greater efficiency in creating and maintaining catalog templates	Creating publication templates once, populate them automatically with accurate product data from a central repository
Less waste of catalogs and other printed materials	Print-on-demand, dynamic database publishing make limited runs of current up-to-date catalogs cost-effective
Reducing the need for new IT investments	Application integration and Web services allows enterprises to reuse existing IT systems rather than ripping and replacing
Reduced shipping and warehousing costs	More accurate visibility into product sizes and weights for better fuel and freight management, pallet optimization, other aspects of supply chain activities
Improved Efficiency and Productivity
Optimized synchronization with GDSN and other data pools	Synchronize and syndicate product information with GDSN-certified data pools, product catalog systems and online and offline commerce applications
Less time lost in searching for the right product content, ensuring content is accurate, complete, and up-to-date	All users of product content have access to a central repository containing links to original data sources
Streamline the process of adding and managing product attributes to product data	Intuitive, flexible tools for entering an unlimited number of product attributes that can be cross-associated among multiple product categories and hierarchies
Empower catalog designers to use existing tools more effectively	Plug-ins for InDesign and Quark let designers create publication templates that draw product content from a central resource
Improving performance of catalog-related business processes	Workflow automation capabilities keep reviews, corrections, and approvals going quickly and smoothly
Assure compliance with regulations on content used in product communication (advertising, labeling, marketing, etc.)	Business rules and workflow ensure product information meets company standards, industry guidelines, government regulations

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What are the benefits of Enterworks Enable?

Enterworks customers tell the story best...

“Enable helps us publish our product information 25 to 30 percent faster.”
“We got a 2% increase in sales and 4% increase in gross margins over the first six months.”
“Enable cut six figures and six months from the production of our 1,400 page catalog.”
“We realized an 8-fold gain in catalog cycle productivity.”
“Enable shortened the production cycle for our 2,200-page catalog by almost 70 percent and reduced resource requirements by half.”
“We reduced inaccuracies in our catalogs from 25 percent to less than five percent.”