MRO and safety products distributors have an acute interest in the accuracy of their product information. Like all distributors, they want to keep their dealers and their customers happy with the right pricing and product descriptions. But MRO and safety products are also closely regulated by federal, state, and industry standards; information about those products needs to comply with those regulations.
Further, distributors of office supplies and similar lines are increasingly adding MRO and safety products to their sample cases. In an increasingly competitive market, you need to differentiate themselves from other distributors with marketing campaigns and materials custom-tailored to their dealers.
Enterworks Enable provides the capabilities needed for the specialized needs of MRO and safety products distributors. Enable ensures that all product descriptions, specifications, pricing, images, and related information is centrally managed and kept up-to-date. It also allows that content to be dynamically linked to templates for catalogs, Web content, flyers, and other publications so that marketing materials are perpetually accurate.
Enterworks Enable lets you…
- Create a central repository of product-related information that integrates with ERPs, CRM systems, and other existing back-end systems
- Enrich your basic product data with product attributes and marketing copy
- Publish your product content for print and CD catalogs, Web content, and mobile communication for consistency across all channels
- Use enterprise workflow to enforce the use of product descriptions, indicia, logos, and other materials that comply with regulations on product communication
- Easily custom-tailor materials for particular dealers and markets to help differentiate yourself among carriers of MRO and safety products
- Make product data more findable in e-commerce Web site searches
- Simplify management of contract compliance and rebate programs
A leading safety products cataloger gained these benefits
with Enterworks Enable:
| Organization | Photos, copy, SKUs, and other product information is all stored and managed in a central location, not spread out in various desktops and servers | |
| Speed of production | Using Enable to store, manage, and publish product information is 25 to 30 percent faster than pulling data from source documents | |
| Efficiency | Enable lets all of the company’s product merchandisers access the same database to manage and update the content they’re responsible for | |
| Accuracy | With all product data centralized in Enable, catalog designers can make corrections to catalog drafts faster and keep the data fresher | |
| Consistency | The same Enable-based content can be used for print catalogs, CD-based catalogs, and Web content for consistent look and content across channels |
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