Case Study: The Beauty of PIM

 
Case Study: The Beauty of PIM

What happens when a company mixes over 200,000 products; a global expansion and presence in more than thirty-five markets; and a base of over 3 million consultants? Find out in this new PIM case study from EnterWorks.

The story explores how a billion-dollar top beauty brand utilizes a product information management (PIM) solution from EnterWorks to streamline its process for managing and distributing product content to multiple web properties around the globe.

Expanding B2B to B2C

As one of the largest online business-to-business sales (B2B) organizations, the company set its sights on a new strategic vision of expanding its business-to-consumer (B2C) commerce. This would require launching and managing cohesive, effective product content across its global presence to drive a high growth in sales.

But first, they would need to tackle error-prone legacy systems and siloed data. What PIM/MDM features would they leverage to achieve their goals?

To read the full story, click here to access the free download.

PIM/MDM Solutions for Retail

This customer story is part of EnterWorks’ new series of case studies, exploring how retail customers can leverage a PIM and multi-domain MDM solution to address not only the effectiveness of product data, but how their product content tells a story and creates differentiated experiences.

Our customer stories exemplify how EnterWorks’ business-driven approach concentrates on designing a data model to your specific business challenges.

EnterWorks has pushed to the forefront of the PIM marketplace, particularly in demonstrating how our unparalleled Business-to-Business-to-Customer (B2B2C) collaboration capabilities enable retailers and brands to respond to customer demand for rich, omnichannel content in the customer’s channel of choice.

From unique customer implementations like Restoration Hardware to our innovative Storeytelling” concept, we have exciting things in store for the retail industry.

We hope you’ll subscribe to our blog for access to our new case studies, as well as the latest thought leadership articles and PIM/MDM resources.

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.

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