Sterling, VA – June 21, 2016 — EnterWorks and its Digital Foodie, Ltd. division, the on-demand grocery shopping and fulfillment software, will be meeting grocers and brand manufacturers to present their unique, end-to-end food offerings to the market. Together, Digital Foodie and EnterWorks have emerged as the first cloud platform focused on all aspects of food and consumer product content and commerce value chain.
This past April, EnterWorks Holding Company made a strategic investment in Digital Foodie, accelerating its activities in the US. The two companies share North American Headquarters in Sterling, Virginia. EnterWorks’ master data management (MDM) and product information management (PIM) capabilities serve both food and consumer products companies with a platform designed to provide compelling content for both physical (e.g., printed flyers, coupons, signage, etc.) and digital assets to power consumer offers and campaigns by brands and grocers alike.
Digital Foodie’s booth (852) at FMI Connect will show demos of the solution and have a “fastest digital order” contest highlighting its consumer mobile ordering capabilities. The Digital Foodie offer powers on-demand ordering, personalized shopping planning, digital commerce, order management and efficient fulfillment for enterprise and small grocers. For the consumer, it enables grocers to offer click-and-collect pick-ups and deliver to home.
“This is a prime time for growth and development in the North American food industry,” said Rick Chavie, CEO of EnterWorks. “Food and consumer product brands have an opportunity to address consumers along new digital pathways with personalized offer mechanisms to drive improved consumer engagement through more compelling content and offers. The CEO of Digital Foodie, Kalle Koutajoki, has achieved great success in Europe, where digital grocery is far more advanced and competitive, with chains ranging from superstore to convenience markets. The response to Digital Foodie’s expansion in the U.S. has been outstanding.”
Digital Foodie is a Gold Sponsor of FMI Pulse, an interactive event within FMI Connect that is specifically designed for executives, with a focus on the profitability of omni-channel retailers and food and consumer brands. Kalle Koutajoki, CEO of Digital Foodie, and Rick Chavie, CEO of EnterWorks, will also be available for interviews upon request at Booth 852.
About Digital Foodie, Ltd. (digitalfoodie.com)
Digital Foodie provides a fully customizable SaaS platform for on-demand groceries. It provides a personalized on-Demand grocery shopping service which is being used by major retailers and brands in markets across Europe. For consumers, Digital Foodie provides a service that empowers them to shop online, consume smarter and eat better. The core of the service is highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the Digital Foodie platform provides all the tools needed to run modern online operations, click and collect services and home deliveries. Digital Foodie is currently available on web browsers, iPad, iPhone, Android and Windows Phone. Digital Foodie currently operates in the United States, Finland, Baltics, Russia and the UK.
About EnterWorks Holding Company (enterworks.com)
EnterWorks® master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. EnterWorks is highly ranked by Gartner (recognized as an industry leader in centralizing product content for manufacturers and retailers alike in Gartner’s Critical Capabilities Report from December 2015), Forrester and Ventana Research. Food and consumer brand customers include Abbott Nutrition, US Foods, Mary Kay, Guthy Renker, and Fender Musical Instruments.