Enterworks News and Events

Sterling, VA — March 24, 2011 — Enterworks®, Inc., a leading provider of master data management (MDM) and multi-channel marketing solutions, has been selected by a nationwide restaurant company to develop a product content portal to support and empower one of its brands’ local marketing requirements.

The Web-based application allows managers at the regional and store levels to improve sales through localized marketing programs and materials. They can manage, customize and produce a variety of customized materials such as ads, gift certificates, employee manuals and others.

The solution protects the integrity of the company’s brand assets and content while empowering local managers to create materials that appeal to customers in their specific regions. The portal also provides marketing insights based on survey data, market data and Bing™ Maps information, and helps local and regional managers track their marketing budgets.

A key component of the portal is its ad-building capabilities. Local managers can use pre-configured templates for advertising and in-restaurant promotions such as banners, flyers, e-mails and table tents. They can tailor selected information for their requirements, then e-mail them, print them out on an office printer or send them to corporate-approved commercial printers.

This same technology can be adapted to manage content for print and tablet menus, ensuring that menu information is always up-to-date and accurate in all media. In addition to helping restaurants localize their menu content, it also ensures compliance with a diverse range of nutritional and ingredient information requirements at the local, state and federal levels.

The portal’s marketing asset management and Web-to-print capabilities are built on the Enterworks Enable platform for product content management. Enterworks Enable includes product information and digital asset management, enterprise workflow, multi-channel publishing and the innovative Enterworks Portal Framework.

“In a challenging economy, restaurants must be able to quickly respond to, and even anticipate, changes in local market conditions,” said Enterworks CEO and President Bob Lewis. “Our solution will help this restaurant company maintain its position of leadership by empowering store and regional managers to more effectively cater to their local customers’ tastes and preferences.”

About Enterworks®, Inc.

By transforming how product and brand information is delivered to marketing channels, Enterworks is driving revenue and building new competitive strengths for some of the world’s largest distributors and wholesalers in office products, medical supplies, HVAC/R products, hard lines and other industries. Enterworks Enable is the company’s Web-based platform for master data management of product and brand information, collaborative workflow and multichannel marketing. Enable ensures that all product information and related digital assets are accurately and consistently delivered across print, Web and mobile platforms. For more information, please visit www.enterworks.com

“Enterworks” is a registered trademark of Enterworks, Inc. All other product, service, and company names are trademarks or registered trademarks of their respective holders.