B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment

The Opportunities and Risks to Maintaining Positive Customer Perception

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Recorded Webinar: B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment

Presented by:
Bridge Solutions Group EnterWorks

The Opportunities and Risks to Maintaining Positive Customer Perception

Recorded Webinar: B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment

What it’s all about:
This webinar uses Forrester research and data to shine a spotlight on the importance of the content value chain as well as the implications that on demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration with trading partners.

Learn how to:

  • Contend with the proliferation of new product introductions
  • Leverage consumer demands for rich media, community content, accurate product information and availability
  • Provide faster, more flexible delivery and return options
  • Use product content to reduce the incidence of returns
  • Increase ‘customer life time value’ and ‘inventory turn’
  • Drive profitability from Product Information Management (PIM)

We will share with you the things that have driven profits in B2C and are creating new waves with leading, digitally forward B2B brands.

Keynote Speaker

George Lawrie

George Lawrie
Vice President, Principal Analyst serving Application Development & Delivery Professionals
Forrester

Feature Speaker

Jim Bengier

Jim Bengier
Chief Customer Officer
Bridge Solutions Group

Feature Speaker

Rick Chavie

Rick Chavie
CEO EnterWorks
EnterWorks