As distributors seek loyalty from their customers, they must “give to get.” By producing and offering rich, accurate and persuasive content across touchpoints, their customers will be inclined to buy more and remain loyal to the brand. But, how can this be achieved without adding staff, cost and backlogs?
Distributors routinely handle thousands or even millions of product SKUs, and the content associated with those SKUs is often provided in unique configurations. Trading partners, retailers and direct-toconsumer marketplaces require information in completely different configurations.
This complexity impacts the ability to quickly on-board products to a catalog, collaborate with suppliers and product teams to enrich the product content with digital images, and make that content available to retailers and consumer marketplaces in consistent and consumable formats. A Product Information Management (PIM) solution, like EnterWorks Enable™, solves these problems.