Dairy manufacturers are continually striking a balance between complying with regulations, adhering to purchasing partner guidelines and meeting the consumer’s growing nutritional requirements; accordingly, their enterprise architecture must be capable of handling the content for both standard and custom products. Additionally, dairy manufacturers generate large amounts of information throughout the product creation lifecycle, from ingredients and recipes to item master specifications and images of finished goods. This information is critical to succeed and differentiate their products in a globally competitive market.
Dealers, partners, and customers require, and will buy from, the manufacturer who can deliver this rich product content. A Product Information Management (PIM) solution, like EnterWorks Enable™, is the perfect solution.