Learn How Fender Tunes Their Product Content with EnterWorks

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Managing Content in our Democratized World of Retail

Fender is a world-renowned brand with a global ecosystem of dynamic content contributors, but it needed a system to leverage its content assets to provide consistent experiences for its partners and customers. Fender needed to embrace a commerce and product information management platform that unified historically disparate data, images and applications for single views of customers, products, inventory, and content across all channels.

View this webinar recording to learn how Fender:

  • Enriched content throughout the product lifecycle
  • Syndicated data across marketing and transactional channels
  • Targeted content and offers based on customer context
  • Built out content and commerce networks for global expansion and community interactions.