Retailers today are competing on Digital time and space. The digital transformation of retailing affects the consumer’s path to purchase from point of research to point of purchase. Online presence is now a necessity for every retail category or size of business. To compete effectively, companies have to forge strategies to provide seamless customer experience. Achieving Customer Experience excellence means orchestrating the content value chain from supplier to store to achieve Product Content excellence. Managing content Quality, adding attributes for comparison shopping and similar products of interest in a customer’s context is essential for offer personalization and requires mastering the Product Content at every stage and channel. Download this document to learn more.