Understand the Value of PIM
Creating the right product content and delivering that content to the right channels can be a difficult task. A recent independent study shows 45% of companies rely on a manual process to manage product content. At best, the quality of the content is questionable. The problem is not the lack of content, but the integrity of the content. Product Information Management (PIM) is at the center of Product Content Creation.
Download this Solution Brief to learn more about the Value of PIM.