An Infatuation for Product Content is the Key to B2B Commerce Supremacy

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An Infatuation for Product Content is the Key to B2B Commerce Supremacy

Regardless if you are a manufacturer and/or a distributor, maintaining cross-channel consistency to create contextual experiences is how you will gain a leadership position and capture mindshare throughout your customer’s digital life cycle.

Guest speaker Peter Sheldon, Forrester’s Principal Analyst – eBusiness & Channel Strategy, discusses how leading manufacturing and distribution firms are transforming their product content strategies to deliver a highly differentiated exploration phase in the buyer lifecycle.

What you will learn:

  • Why it is it imperative for manufacturers and distributors to obsess about digital product content
  • How to strategize, build, and execute to deliver a seamless exploration and buy experience through the seamless integration of online product and marketing content
  • How leaders in B2B have transformed their customer experiences and their results by investing in product content.

Keep Informed.

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