Regardless if you are a manufacturer and/or a distributor, maintaining cross-channel consistency to create contextual experiences is how you will gain a leadership position and capture mindshare throughout your customer’s digital life cycle.
Guest speaker Peter Sheldon, Forrester’s Principal Analyst – eBusiness & Channel Strategy, discusses how leading manufacturing and distribution firms are transforming their product content strategies to deliver a highly differentiated exploration phase in the buyer lifecycle.
What you will learn:
- Why it is it imperative for manufacturers and distributors to obsess about digital product content
- How to strategize, build, and execute to deliver a seamless exploration and buy experience through the seamless integration of online product and marketing content
- How leaders in B2B have transformed their customer experiences and their results by investing in product content.