Product Findability: Connecting People and Products

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Sophelle Focus Report - Product Findability: Connecting People and Products

In this Sophelle report we will look across the retail enterprise at how you can most effectively connect your customers with the products they are looking for, and share key insights on how you can be more successful with product findability. And we will present several of the more innovative vendor solutions and their perspectives.

Product findability is more than on-site search.

Doing product findability right connects the right person with the right product at the right time. Consumers don’t recognize channels, technologies, warehouse locations, or drop-ship relationships. They are expecting a seamless, frictionless experience, and retailers that provide it are succeeding in the marketplace.

Connecting people and products effectively significantly improves the customer experience and leads directly to downstream benefits such as:

  • Higher sales and margins
  • Increased profitability
  • Greater loyalty

Download this report to learn more about product findability.