Stories That Lead to Sales: Fender Implements Smart Content Management

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Stories That Lead to Sales: Fender Implements Smart Content Management

Fender picked EnterWorks MDM/PIM solution to enable a unique brand and customer experience across channels, geographies and segments. They also found digital commerce initiatives create new challenges that a product information management (PIM) system solves.

Learn how Fender has implemented disciplined content management and distribution systems to tap into these rich and varied content assets while ensuring a consistent, on-brand experience for customers.

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