One the biggest of those difficulties is dealing with product information: acquiring it from your suppliers in a timely manner; managing it to ensure it’s clean, current and correct wherever it appears; and publishing it to print, Web, mobile, and other channels.
Drive revenue with more accurate and consistent product information
A product information management (PIM) solution can help solve all these challenges — and more — by making it easier to get clean, up-to-date product content from your suppliers, edit and massage it to your liking, and then publish it to print catalogs, e-commerce sites, mobile apps, and social media.
With better product information, retailers enjoy:
- A streamlined system for managing and publishing product information and related digital assets
- Consistent content across all channels: print, Web, mobile, in-store kiosks, partner feeds and others
- Streamlined catalog production with fewer errors and re-work
- Faster time to market for new products
- More sales opportunities with cross-selling, upselling, product substitutions and recommendations
- Fewer invoice disputes over basic item information
- Reduced out-of-stocks, freight costs and warehouse/inventory problems
Today your retail stores, Web sites, catalogs, and mobile apps aren’t just marketing channels — they’re entry points into your retail supply chain. A PIM solution can ensure that the product information used throughout your supply chain — in logistics, operations, marketing, sales and service — is accurate, up-to-date and consistent. And that means satisfied customers, more sales opportunities and smoother operations from warehouse to showroom.
Associate and manage all product content for all retail channels, including:
|Identification names and codes||Manufacturer name, product name, GTIN and UPC codes, part and catalog numbers|
|Product data||Basic facts such as dimensions, weights, operating temperatures, etc., that typically come from an ERP or PLM application|
|Product attributes||Dynamic characteristics of a product (choice of colors, range of sizes) that can’t be properly managed in an ERP or PLM system|
|Marketing copy||Long form, short form, and bulleted descriptions of products|
|Digital assets||Product images, video and audio clips, logos, PDFs of brochures and data sheets|