Product Information Management for Retailers

Enterworks Enable assures accurate product information in all channels and smoother operations across the retail supply chain

These are exciting times and challenging times for the retail industry.

Exciting because new media and new channels let you reach your customers in real time and let them buy from you wherever they are.

Challenging because of the difficulties involved in making sure the customer’s experience is always positive and consistent no matter which channel they’re shopping in.

One the biggest of those difficulties is dealing with product information: acquiring it from your suppliers in a timely manner; managing it to ensure it’s clean, current and correct wherever it appears; and publishing it to print, Web, mobile, and other channels.

Accurate, consistent product information fuels efficiencies and drives revenue

A product information management (PIM) solution can help solve all these challenges — and more — by making it easier to get clean, up-to-date product content from your suppliers, edit and massage it to your liking, and then publish it to print catalogs, e-commerce sites, mobile apps, and social media.

With better product information, retailers enjoy:

• A streamlined system for managing and publishing product information and related digital assets
• Consistent content across all channels: print, Web, mobile, in-store kiosks, partner feeds and others
• Streamlined catalog production with fewer errors and re-work
• Faster time to market for new products
• More sales opportunities with cross-selling, upselling, product substitutions and recommendations
• Fewer invoice disputes over basic item information
• Reduced out-of-stocks, freight costs and warehouse / inventory problems

Today, your retail stores, Web sites, catalogs, and mobile apps aren’t just marketing channels — they’re entry points into your retail supply chain. A PIM solution can ensure that the product information used throughout your supply chain — in logistics, operations, marketing, sales and service — is accurate, up-to-date and consistent.

And that means satisfied customers, more sales opportunities and smoother operations from warehouse to showroom.