Experiences Enabled across B2B, B2C, and B2B2C Value Chains

Master Data and Product Information Management Software

Discrete Views of Everything

Discrete Views of Everything

Personalize Information Insights across Multi-Enterprise Networks

Differentiated Experiences

Differentiated Experiences

Leverage Multiple Domains to create unique user and touchpoint personalization

Complexity Mastered

Complexity Mastered

Master Diverse Business Models for Exceptional Data Quality and Agility

  • “Fender wanted to play to an even larger audience, so we picked EnterWorks.”

    Michael Spandau, CIO and SVP Global IT
    Fender Musical Instruments

    View Video to Learn More

MDM, PIM and DAM in a Single Platform

Orchestrate data and content collaboration within your organization while exchanging consistent, accurate information with suppliers, customers, partners and marketplaces.

Multi-domain Master Data Management

EnterWorks Enable™ Multi-domain Master Data Management (MDM) provides a framework of technologies and processes with a central repository of reliable, up-to-date master data consolidated across all enterprise applications.

Enable™ Masters the Complexity of Single View of Multiple Domains

  • Create a “Golden Record” for data entities by integrating databases and systems such as ERP, CRM, WMS and OMS, even hard to integrate legacy systems that are difficult to access and even more difficult to decommission.
  • Enhance data quality and ability to extract, load, publish and syndicate accurate and consistent content to internal and external recipients.
  • Improve the efficiencies and quality of decision for enterprise processes that rely on trusted and accurate information.

Product Information Management

EnterWorks Enable™ Product Information Management (PIM) is a comprehensive solution that aggregates and manages product content across all business applications.

Enable™ Masters the Complexity of Collaboration and Authorship

  • Power a content repository with unlimited data attributes, manage complex relationships between products and category/ hierarchies
  • Deliver time-phased pricing management for catalogs and campaigns that are responsive to the dynamic promotional needs of marketers and merchants
  • Offer roles-based views tailored by user with security and audit logs for accountability that evolve based on acquisitions, geographic extensions, and organization changes
  • Apply specific business rules for consistent, up-to-date sources of product content
  • Enhance search-ability across attributes, facets, images, and text to keep up with the trends in products, life-cycles, and markets

Flexible Data Modeling

All organizations have unique data management needs that need to be addressed. Enable supports the ability to easily access, view and manipulate complex business requirements without coding. Enable flexible data modeling tools will be mold a data model to your business needs. This allows the user to easily handle multiple data scenarios, attributes, locations, and relationships. The system manages all aspects of the virtual data model providing for performance optimization.

What Can Enable Flexible Data Modeling Do For You?

  • Logical model is abstracted from physical model. Upgrades require no data migration.
  • Provide attribute inheritance support for properly classifying and managing global and category specific attributes.
  • Improve performance optimization with virtual data model.
  • Easily extend the data model with new attributes without system downtime.


With so much data involved in so many processes, most organizations discover that content is created more quickly and with fewer errors when more and more of the tasks involved are automated. Enable provides workflow tools to outline the tasks and responsibilities for different roles involved in content management process, set deadlines and escalation paths for specific tasks, and monitor the status of processes and resolve bottlenecks with graphical monitoring.

What Can Enable Workflow Do For You?

  • Enforce best business practices for content creation and management.
  • Simplify task resolution with intuitive interface that can be customized at the user level.
  • Improve oversight of data governance process with alerts and notifications that can be configured by role.
  • Eliminate need to rely on IT to design complex processes with drag-and-drop modeling tools accessible by business user.


Organizations at every level of the content lifecycle create, manage and enrich content. Trading partners need to effectively synchronize and syndicate that information in order to deliver a consistent and differentiated experience to consumers. Enable provides syndication tools to synchronize products, attributes and assets in bulk and the content can be configurable for multiple markets and languages. Business users can leverage workflows to automate the process and take full advantage of industry standards, like GDSN, GTIN and CIC.

What Can Enable Syndication Do For You?

  • Faster product introductions.
  • Reduce product data errors.
  • Eliminate manual tasks and proprietary software solutions.
  • Increase up-sell and cross-sell conversions.
  • Comply with global standards including GDSN MjR3.
  • Meet customer-specific data requirements and mandates.
  • Reduce out-of-stocks.

Digital Asset Management

Customers demand a rich product buying experience, and most are more likely to buy a product when they can view images or videos of the product. However, that unstructured data must be managed and stored similar to other data domains. Enable allows companies to manage any unstructured content (images, videos, audio, documents and more) using built-in Digital Asset Management technologies. Teams can import metadata from images, configure custom metadata fields for cross-sell / up-sell opportunities, and automatically generate multiple image formats and resolution for print and online use.

What Can Enable Digital Asset Management Do For You?

  • Localize assets for markets, brands or languages.
  • Reduce costs and complexity of redundant storage.
  • Drive compliance and correct usage of assets.
  • Control and protect the brand through security and workflow.
  • Reduce time to deliver to 3rd parties and customers.
  • Improve efficiency and quickly find, organize and convert digital assets.


Multi-national businesses face difficulties in globalization when producing consistent product content in multiple languages, creating regionally specific print catalogues and product labeling, and offering a user interface in native languages. Enable supports the localization of product content, including languages (single and double-byte character sets) / dialects, measures, currencies, etc. based on market and/or region. The user interface can be displayed in multiple languages, including double-byte character sets.

  • Apply and enforce data quality and validation rules in a base language prior to translation, thereby ensuring compliance in the subsequent language.
  • Localize data for multi-language, multi-channel and multi-brand.
  • Automate the translation process with out-of-the-box functionality or take advantage of 3rd-party services.

Vendor Portal

Item onboarding can be a cumbersome experience. For one product, multiple e-mail or phone calls may be required. And, even after several attempts, the content received may not be accurate or consistent with your organization’s data governance rules. Enable provides a vendor portal to make product introduction faster and easier. Organizations can create an onboarding workflow that enforces data standards for its suppliers and notifies internal teams about new product introductions, missing data and other triggers that may need attention.

What Can Enable Vendor Portal Do For You?

  • Accelerate supplier on-boarding and integration.
  • Adapt to supplier data formats.
  • Enforce data standards and required data – even via spreadsheets.
  • Ensure secure and tracked data access and changes.
  • Drive real-time activity status and notifications.

Digital Channel Accelerators

Improving the time it takes to introduce a new or updated product to digital channels is critical to business success. Customer demands and competitive pressures increase the need to make the process as efficient as possible. EnterWorks Enable™ provides digital channel accelerators to integrate with the industry’s leading e-commerce providers, full ETL support to create custom export file formats, and a built-in data mart from which to pull data rapidly.

What Can Enable Digital Channel Accelerators Do For You?

  • Reach marketplaces, mobile touchpoints, social networks through custom integrations.
  • Engage upstream/downstream partners through commerce platform connectors.
  • Enable standardized content updating to target sites with channel-specific feeds.
  • Leverage social networks that are focused on topics relevant to your product content.

Enable Collaboration Across your Industry Network

Leverage Content in Context to Increase Loyalty and Sales

Consumer Packaged Goods
Food Commerce
Food Manufacturers

10 Retail Trends for 2019 - Coresight Research

10 Retail Trends for 2019 - Coresight Research

2019 will not be the year of retail apocalypse or even decline. Instead, it will be a year of reinvention — for the retail sector as a whole and for physical stores in particular. Download this report to learn more.
The Art of Automating Endless Aisle

The Art of Automating Endless Aisle

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In this e-book, we’ll discuss a game plan for turning your endless aisle strategy into an intelligent aisle implementation.
1WorldSyn Webinar: Four Keys to Unlocking Content Quality

1WorldSync Webinar: Four Keys to Unlocking Content Quality

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We invite you to take part in a webinar where we will take a deep dive into the cost of bad product content, the four keys to unlocking data quality and how Ecolab began their data quality journey with 1WorldSync and EnterWorks
eBook: Retailer’s Guide to Reaching Gen Z

Retailer’s Guide to Reaching Gen Z

Download this e-book to learn how businesses can shift to reach this unique generation and provide ideas for formulating a strategy around data and technology to quickly make an impact.
Forrester Webinar: NextGen Master Data Management: from Systems of Records to Systems of Engagement to IoT

Forrester Webinar - NextGen Master Data Management: From Systems of Records to Systems of Engagement to IoT

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This webinar explores the evolution of MDM tooling and the criteria and MDM usage scenarios that help companies take business advantage and drive bottom line improvement from a re-imagined MDM environment.
4 Ways to Unlocking Data Quality with MDM

4 Keys to Unlocking Data Quality with MDM

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Learn how your organization can utilize Master Data Management (MDM) and the latest tools to validate, learn, report, and strategize for improved data quality.
Manufacturing PLM Success with Master Data Management

Manufacturing PLM Success with Master Data Management

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Download this EnterWorks Solution Overview to learn how you can leverage EnterWorks Multi-domain MDM to drive and deliver PLM objectives – and so much more.
How to Bust Your Return Queue with a PIM-Centered Approach

How to Bust Your Return Queue with a PIM-Centered Approach

Returns. They’re a necessary evil that all retailers, e-commerce merchants and manufacturers share. Learn how the retail industry can begin to bust their return queue with a PIM-centered approach.

New Webinar: Building the Case for Better Product Information to Lift Sales and Increase Margins

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Is your organization struggling to keep up with the ever-increasing demand for product content in more channels? This session will explain the consumer behavior driving the explosion in product information requirements. It will provide a strategy for managing product information and demonstrate how PIM and related technologies can help your organization develop operational excellence in product information management. It will also provide a high level overview of how PIM can be a disruptor when used with cutting edge technologies such as AI and IoT.
2018 Forrester PIM Wave

2018 The Forrester Wave™: Product Information Management Solutions

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Download the report and learn why EnterWorks received the highest score possible in 14 criteria and received the second highest score in the Current Offering category.
Case Study: Furniture Leader Manages Millions of Items with PIM

Case Study: Furniture Leader Manages Millions of Items with PIM

Learn how a major furniture manufacturer leverages a PIM solution with a complex data model to solve its challenges including data quality, an RFP automation process, and syndication of product data across channels.
Top 25 MDM Solution Providers 2018

Top 25 MDM Solution Providers 2018

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A panel of C-Suite leaders and analysts gather to assess the market and create a list of prime choices. The 2018 list is here!
White Paper: PIM and MDM for the Furniture Industry

White Paper: PIM and MDM for the Furniture Industry

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Download this paper to take a look at how furnishing providers can leverage a Product Information Management (PIM) and Master Data Management (MDM) solution to differentiate their business.
White Paper: Master Data Management (MDM) Security Best Practices

White Paper: Master Data Management (MDM) Security Best Practices

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Download this White Paper to explore the relationship between trusted, accurate data, and security, and learn how EnterWorks utilizes Multi-Domain Master Data Management (MDM) and security best practices to keep your company’s information safe.
CGTechTips: Personalize Food Choices for Exacting Eaters

CGTechTips: Personalize Food Choices for Exacting Eaters

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Learn how leaders in the food industry are transforming their data management strategies to respond to the increasing multiplicity of informational demands of the consumer.
Million-Dollar Cooperative Delivers Data Quality to Members with PIM

Million-Dollar Cooperative Delivers Data Quality to Members with PIM

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Download this case study to learn about this million-dollar cooperative’s business and data challenges, key ways the organization is leveraging the PIM solution, and how associations and member groups can benefit from the EnterWorks Member PIM solution.
Office Products Dealer Masters Catalog Creation with PIM-Powered Publishing

Office Products Dealer Masters Catalog Creation with PIM-Powered Publishing

Download this compelling case study to learn how this Office Products Dealer leveraged a Product Information Management (PIM) solution from EnterWorks to resolve a manual, error-prone process for acquiring and revising product details, establish PIM-powered catalog publishing, improve partner collaboration, streamline product relationships and launches and more!
Luxury Furnishings Retailer Selects a PIM Solution Styled for Configurable Products

Luxury Furnishings Retailer Selects a PIM Solution Styled for Configurable Products

Download this case study to learn how a Luxury Furnishings retailer utilizes PIM for “delayed SKU” support, syndication and Oracle ATG integration, simplified web assortment creation and more!
Electrical Distributor Delivers Data Quality with Product Information Management

Electrical Distributor Delivers Data Quality with Product Information Management

Download this case study to learn how the EnterWorks Enable™ PIM solution, paired with industry expertise from DATAgility, delivers a better customer experience, drive workflow efficiencies, and improve data quality and governance for a major HVAC/electrical distributor.
Major Product Manufacturer Implements EnterWorks MDM for Business Agility and Efficiency

Major Product Manufacturer Implements EnterWorks MDM for Business Agility and Efficiency

Download this case study to learn why a leading global manufacturer of fluid management selected EnterWorks Master Data Management (MDM) with Product Information Management (PIM) to centrally manage all product information, automate internal processes, and prepare for future growth.

Highly Ranked by Top Industry Analysts

Forrester Research


Ventana Research

Information Difference

Fit for Commerce

MDM Institute

Latest Blog Posts

NRF 2019 Recap: “Intelligent Tech” Seeing is Believing – Or Is It?
Retailers, Get Ready to Rock Your Product Content at NRF 2019
IDSS Retail Conference 2018: Discussing AI and Data Driven Disruption
Rethinking Black Friday: Using Augmented Reality and the Visual Store
Top Takeaways from Groceryshop 2018 (Part One)
Why Golden Record Management is a Marketer's Best Friend
EnterWorks Engage 2018: A Roadmap for Advancing MDM Inspiration Into Transformation
Tackling Your Data Strategy from the Inside Out
Four Keys to Unlocking Data Quality with Master Data Management
Shadow Banning, Machine Learning, and MDM: What's the Connection?
Amazon Prime Day 2018: What to Do After the Dust Settles
Retail Artificial Intelligence and Robotics: Q&A with Steven Keith Platt
Tackle the FDA Food Labeling Law with an Omnichannel Product Content Strategy

EnterWorks in the NewsIn the News

IDEA Announces Partnership with EnterWorks
Solutions Review-The 28 Best Data Management Platforms for 2019
15 top platforms for MDM and data governance
Information Management
EnterWorks: Multiply Profits by Mastering Data Complexity
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EnterWorks: In 2018, AR breaks through DIY and foodcommerce
EnterWorks Ranked Among Fastest Growing Private Companies
Deliver Differentiated Experiences to your Customers with EnterWorks
Fortune Finance
“Above the Trend Line” – Your Industry Rumor Central for 9/11/2017
Consumer Goods Technology
Today's Grocer
Information Management
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QY Research
Retail TouchPoints
As Featured in Multichannel Merchant
Marketing losing money on missed sales? Supply chain big data could be the answer
The Surprising History of PIM and MDM Software
Digital Commerce 360: A distributor co-op standardizes online product information
Food Safety News - Obamacare menu labeling requirements start May 5

Latest Press Releases

EnterWorks Sponsors Coresight Research’s “10 Retail Trends for 2019” Report
EnterWorks Announces Master Experience Management (MxM) Solution that Masters Contextual Insights to Enable and Orchestrate Compelling Experiences
EnterWorks Leads AI in Retail Thought Leadership Session with Industry Leaders at NRF’s 2019 Big Show in New York City
EnterWorks Recognized in Gartner's 2018 Magic Quadrant for Master Data Management Solutions for Third Consecutive Time
EnterWorks Announces Partnership with IDEA to Power Future Offerings
EnterWorks Named Top Consumer Packaged Goods (CPG) Solution by CIO Review
Noted MIT Scientist Munther Dahleh Joins the EnterWorks Executive Advisory Board to Help Guide the EnterWorks Vision for Artificial Intelligence
Arhaus® Chooses EnterWorks for Management of Product, Vendor, Store and Sales Data
Serving Up MDM And PIM: Enterworks Precision Eating™ is on Target with Food Customer Preferences Based Insights From Surveys to Chefs
EnterWorks Extends Relationship With Amazon Web Services to Enhance Scalability and Extend Digital Services Available with its Enable™ Platform
Enterworks Hosts Its Engage 2018 User Conference In New Orleans
EnterWorks Launches New Website