Competing With Content: Acquire Customers, Improve Loyalty, and Grow Sales
To thrive in today’s B2B2C marketplace, brands and retailers must collaborate along the content value chain to raise mind share, differentiate products and experiences, and turn visits into customers.
Mark Evans is the principle of Acumen and Action, and brings 30 years of industry experience, including 10 in the fortune 500 running one of the largest multichannel publishing operations in the US. He has implemented multiple content management systems and has extensive background in digital marketing services. He is the author of 2 books and numerous articles and has been speaker at many conferences. Mark brings a customer obsessed, media agnostic point of view.
Casey joined Tenzing in 2013 as Director of Sales and is currently responsible for the direction and attainment of all sales in the US, strategic alliances, and channel partners sales teams to drive new business revenue for Tenzing. Casey has spent 16 years managing and selling complex solutions within the eCommerce ecosystem including Hosting, Managed Services, consulting, software, and PIM/MDM. Casey is a native Californian and has been a resident of the Texas area since 1994. He is a graduate of University of Texas San Antonio where he earned a Bachelor of Science and a Masters of Business MBA.
Jonathan Varo joined Fender Musical Instruments Corporation in 2015 as an administrator for the Enterworks Enable PIM system. He is primarily responsible for digital asset management and creation along with the development of automations and data delivery through syndication templates. Jon has 14 years of music instrument retail management experience and sales. He is also a professional musician and music instructor for over 27 years and is a graduate of the Berklee College of Music in Boston, Massachusetts earning a Bachelors Degree in Music. His thesis and contributions in computer music have been published in the Computer Music Journal and The CSound Book by Dr. Richard Boulanger, both published by M.I.T. Press.
Brian P. McGlynn
Brian P. McGlynn is the General Manager of Intershop’s Americas business. Having joined Intershop in 2016, Brian has partnered with Intershop’s customers to help in their digital transformation journey in providing technical and business guidance. Brian’s 20 year career in technology has consistently focused on helping organizations better connect with their customers. From his time at IBM, Deloitte, IP.com, and Interwoven/Autonony/HP, Brian has worked with organizations to gain efficiency and better serve their customers through the better management of processes and gaining insight in customer data.
Brian has a Bachelors of Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Montreal’s Concordia University.
Dana Kleifield is a Consulting Manager on Codifyd’s Content Team. Working with leading distributors like MSC Industrial Supply, Grainger/Gamut, and Essendant, she guides clients in implementing best practices in PIM/MDM and data governance. This collaborative approach to building compelling data models, while developing and deploying strategic product content, empowers clients to solve the many organizational problems that poor data management can perpetuate.
Rick Chavie, CEO of Enterworks®, Inc., a market leader in solutions for acquiring, managing and transforming a company’s product information to enable them to compete with content in omnichannel commerce.
Rick Chavie came to Enterworks from his role as a Senior Vice President at SAP Hybris, having led hybris ecommerce solutions before their acquisition and previously served as SAP’s global leader for Retail and Wholesale.
Rick also brings industry experience from industry as a retail executive at The Home Depot and C&A, as a technology leader in NCR’s retail and hospitality business, and in partner roles at Deloitte and Accenture focused on retail and brands.
Rick is a Harvard MBA and a Fulbright Scholar in International Trade. He is a noted speaker and author on content and commerce topics, and is frequently quoted by industry publications.