EnterWorks and NRF 2018: Sharing the Visual Store at Retail’s BIG Show

NRF 2018 is just around the corner, and EnterWorks is gearing up to show how retailers can cross the digital bridge to a new shopping reality.

Held at the Jacob K. Javits Convention Center in NYC from January 14 to 16, the 2018 NRF Convention and EXPO is expected to bring together 35,000 attendees, 18,000 retailers, 3,500 companies, and over 600 exhibitors from 95 countries.

Join us at our Big Idea Session and at EnterWorks Booth #2231!

The 2018 NRF Convention and EXPO Focuses on Retail Transformation

Retail’s BIG Show offers unparalleled access and insight into how brands of all sizes are transforming themselves for the digital age. Accordingly, this year’s conference is centered on “Retail Transformation” and promises to deliver powerful content, networking opportunities, innovative technology, and inspiration.

The New Shopping Reality

Join me for the NRF Big Idea Session, “The New Shopping Reality: How the Visual Store Uses Augmented Reality @ Scale.”

Making meaningful progress with digital in-store engagement (the Visual Store) requires broad adoption of new techniques by customers and retailers alike to create compelling value and channel investments. Such value comes from the heart of retailing by crafting experiential moments tailored to your store and your customer’s shopping occasions, or “Storeytelling.”

We are crossing a digital bridge to a new shopping reality—one that is actually available today! Many experiments in technology have generated buzz in the market, from iBeacons to mobile payments. However, this bridge takes advantage of your existing infrastructure to produce a scalable technology with a tremendous ROI.

The great opportunity today is for retailers and brands to:

  • Create great customer moments by converging a store’s physical assets with online and mobile to generate a new shopping reality
  • Empower the next generation of visual merchants through the seamless integration of augmented reality technology
  • Leverage current technologies in end-to-end support for 3D visualization and tech such as category management, space management, and master data management for products, customers, and physical/digital assets, mobile, and ecommerce

With these technologies seamlessly connected in commerce, next-gen visual merchants will combine such tech with their skill to drive both online and offline stores with visual storytelling linked to specific moments tied to shopping occasions.

In short, they will enable experiential moments. We’re talking about those “aha” insights when consumer interest intersects with discovery across commerce and store channels, whether online only, store only, multichannel, or on-demand/click and collect customers.

So, how can retailers accomplish this? EnterWorks offers software assets, along with its partnership with Strategix CFT and the proven 3D retail model with Dassault Systèmes. These out-of-the-box technological capabilities help to speed you on your way to digital representation of physical spaces, items, and differentiated experiential moments for your customers.

Save the date and time for our Big Idea Session to hear more!

Sunday, January 14, 2018
1:00 p.m. – 1:30 p.m.
Expo Hall, Room 1, Level 1

The EnterWorks Solution for B2B2C at NRF 2018

At NRF 2018, EnterWorks will showcase its multi-domain approach (product plus customer, brand, location, and digital asset domains). Come visit EnterWorks Product Information Management (PIM) and Master Data Management (MDM) experts in Booth #2231!

Our core competitive strategy enables a single view of content for delivering differentiated, digitized experiences in the context of the customer. EnterWorks’ leading business-to-business-to-customer (B2B2C) collaboration platform extends PIM through its vendor portal and workflow engine for advanced omnichannel commerce.

EnterWorks is a proven market leader in PIM and MDM. Are you considering a PIM/MDM initiative for your company or curious about what it could do for you? We invite you to meet us in our booth, #2231. Set up a time now. We look forward to seeing you there!

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