Forrester Webcast:
The End of Channel Conflict

How Digitization has Brought Collaboration on Content for Commerce Among Manufacturers and Retailers/Dealers

Recorded on Tuesday, November 12th • 11 am ET

Featured Guest Speaker:

George Lawrie, VP, Principal Analyst Serving Application Development & Delivery Professionals, Forrester

George Lawrie

VP, Principal Analyst Serving Application Development & Delivery Professionals, Forrester

Forrester

In today’s consumer market, buyers are always looking for ways to cut out the middleman. Manufacturers now have the added responsibility of implementing Direct-to-Consumer (D2C) sales while avoiding channel conflict with their distributors and retailers.

This must see webinar explores winners and losers as the digital marketplace forces companies to risk conflict with channel partners in order to sell based on insights into customers’ preferences directly with a robust master data management platform – winners can better differentiate their offers through fine grained insights but a failure to connect can lead to being acquired, loss of market share, or disruption from major internet competitors.

Sponsored By

EnterWorks
Intershop
Pivotree

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