Webcast Featuring Forrester:

MDM Driven Engagement, Experience & Transformation

Recorded Webcast

Featured Guest Speaker:

Gene Leganza, VP, Research Director, Serving Enterprise Architecture Professionals, Forrester
Gene Leganza
VP, Research Director, Serving Enterprise Architecture Professionals, Forrester

Forrester

MDM Driven Engagement, Experience & Transformation

Leveraging NextGen MDM to Drive Bottom Line Growth

As second and third generation Master Data Management platforms become increasingly important for business performance, the focus has shifted from back office control of data to driving “front office” revenue with Systems of Engagement and Systems of Insight.

This shift comes as companies also recognize the need to create compelling experiences across commerce channels, for both external and internal customers. Further, “data storytelling” becomes increasingly important in revenue generation through enabling agile, digital responses to changing customer needs across vertical ecosystems.

The complexity of serving front-office, experience led, and ecosystem-oriented markets is aided by emerging technologies in Artificial Intelligence, Machine Learning and IoT as these tools can help business decision-makers make better choices in scaling businesses.

This webcast explores the evolution of MDM and related emerging technologies to help companies take business advantage and drive bottom line improvement.

Sponsored By

EnterWorks
Infoverity

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