CPG Companies Rely on MDM & PIM Solutions to Compete with Personalized Offers
The Consumer Packaged Goods (CPG) industry is experiencing unprecedented change, and with it, evolution of business models.
In this omnichannel world, CPG manufacturers and brands must respond to a deeper level of interaction with consumers, as well as increased pressure to collaborate with retailers to personalize offers, brand messaging and omnichannel experiences..
Your solution? Market-leading Multi-domain Master Data Management (MDM) and Product Information Management (PIM) software that’s designed to drive differentiation, make operations more efficient, and improve the commerce experience.
Why CPG Companies Rely on Enterworks MDM & PIM
Consumer Goods Technology (CGT) Magazine selected EnterWorks MDM & PIM for its 2017 Editors’ Pick
- Lowest Cost of Ownership
- Quickest Implementation
- Industry Leading CPG Clients
Leading CPG companies – including HP Hood, Fender and Mary Kay – rely on EnterWorks Enable™ MDM & PIM software solutions.
EnterWorks has made a strong connection with the CPG industry. We’ve taken care to expand our team to include CPG-specific expertise, providing a deep understanding of the unique challenges CPG’s face. For example, communicating omnichannel product content to consumers and complying with regulations regarding sourcing, ingredients, labeling and packaging.
Compete with Customer-Centered Offers
“We recognize that the demands of today’s food consumer require us to deliver compelling, quality content for commerce. We’ve made a promise to our customers to provide superior product quality and innovation, and we must work together with our wholesale and retail partners as well as our technology partners to achieve this ongoing challenge. We chose EnterWorks because the platform is best suited to help us achieve information and technology excellence while driving both efficiency and revenue growth.”
Jack Billiel, Senior Business Technology Leader, HP Hood
Some companies struggle to keep up with complex content demands due to manual processes and outdated back-office systems. EnterWorks MDM & PIM solutions help CPG’s compete with customer-centered offers that are:
- Accurate, up-to-date, and transparent to meet consumer demand.
- Compliant with ever-evolving regulations.
- Persuasive for savvy shoppers with product attributes, images, videos, reviews, specifications, and more.
- Omnichannel ready, to effectively communicate with consumers in the channel of their choice.