• MDM & PIM for Consumer Packaged Goods

CPG Companies Rely on MDM & PIM Solutions to Compete with Personalized Offers

The Consumer Packaged Goods (CPG) industry is experiencing unprecedented change, and with it, evolution of business models.

In this omnichannel world, CPG manufacturers and brands must respond to a deeper level of interaction with consumers, as well as increased pressure to collaborate with retailers to personalize offers, brand  messaging and omnichannel experiences..

Your solution? Market-leading Multi-domain Master Data Management (MDM) and Product Information Management (PIM) software that’s designed to drive differentiation, make operations more efficient, and improve the commerce experience.

Why CPG Companies Rely on Enterworks MDM & PIM

CGT Readers’ Choice 2017 SurveyConsumer Goods Technology (CGT) Magazine selected EnterWorks MDM & PIM for its 2017 Editors’ Pick.
  • Lowest Cost of Ownership
  • Quickest Implementation
  • Industry Leading CPG Clients

Leading CPG companies – including HP Hood, Fender and Mary Kay – rely on EnterWorks Enable™ MDM & PIM software solutions.

EnterWorks has made a strong connection with the CPG industry. We’ve taken care to expand our team to include CPG-specific expertise, providing a deep understanding of the unique challenges CPG’s face. For example, communicating omnichannel product content to consumers and complying with regulations regarding sourcing, ingredients, labeling and packaging.

Compete with Customer-Centered Offers

Hood“We recognize that the demands of today’s food consumer require us to deliver compelling, quality content for commerce. We’ve made a promise to our customers to provide superior product quality and innovation, and we must work together with our wholesale and retail partners as well as our technology partners to achieve this ongoing challenge. We chose EnterWorks because the platform is best suited to help us achieve information and technology excellence while driving both efficiency and revenue growth.”

Jack Billiel, Senior Business Technology Leader, HP Hood

Some companies struggle to keep up with complex content demands due to manual processes and outdated back-office systems. EnterWorks MDM & PIM solutions help CPG’s compete with customer-centered offers that are:

  • Accurate, up-to-date, and transparent to meet consumer demand.
  • Compliant with ever-evolving regulations.
  • Persuasive for savvy shoppers with product attributes, images, videos, reviews, specifications, and more.
  • Omnichannel ready, to effectively communicate with consumers in the channel of their choice.

Consumer Goods Technology 2016 Tech Trends Supplement
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Product Data Management with EnterWorks MDM

EnterWorks Enable™ MDM solution provides CPG’s with a complete set of tools to acquire, normalize, enrich and synchronize product data throughout the enterprise. Our latest software release incorporates exciting new capabilities in areas ranging from data quality and embedded product standards to exceptional performance scaling that easily accommodates CPG’s of any size. With GDSN Major Release 3 (MjR3) certification, businesses can achieve a simplified Syndication process to both GDSN and non-GDSN target locations.

Learn more about MDM →

Product Content Management with EnterWorks PIM

The EnterWorks Enable PIM solution provides a central source of information to drive efficiencies, transform communication with trading partners and customers, and ultimately boost revenue and sales. Highly-ranked in The Forrester Wave™, Enable is the most powerful and flexible PIM solution on the market today, backed by a team of experts providing unparalleled support and innovation such as cloud deployment, Digital Asset Management (DAM), and Supplier Portal. Customers report the fastest go-live times and lowest total cost of ownership in the industry.

Read more about PIM →

Gartner® Magic Quadrant for MDM SolutionsGartner® Magic Quadrant for MDM Solutions recognizes EnterWorks for achieving the highest customer rating for its user interface, workflow, and MDM Business Application.

Product Data Workflow Chart

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