Must See Webinar » September 8th at 1 PM ET - B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment
Presented by:
Bridge Solutions Group EnterWorks

The Opportunities and Risks to Maintaining Positive Customer Perception

Recorded Webinar: B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment

What it’s all about:

This webinar uses Forrester research and data to shine a spotlight on the importance of the content value chain as well as the implications that on demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration with trading partners.

Learn how to:

  • Contend with the proliferation of new product introductions
  • Leverage consumer demands for rich media, community content, accurate product information and availability
  • Provide faster, more flexible delivery and return options
  • Use product content to reduce the incidence of returns
  • Increase ‘customer life time value’ and ‘inventory turn’
  • Drive profitability from Product Information Management (PIM)

We will share with you the things that have driven profits in B2C and are creating new waves with leading, digitally forward B2B brands.


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Keynote Speaker

George Lawrie

George Lawrie
Vice President, Principal Analyst serving Application Development & Delivery Professionals

Feature Speaker

Jim Bengier

Jim Bengier
Chief Customer Officer
Bridge Solutions Group

Feature Speaker

Rick Chavie

Rick Chavie
CEO EnterWorks


Who We Are. What We Stand For.

EnterWorks is a market leader in master data solutions for acquiring, managing and transforming a company’s product information into persuasive and personalized content for marketing, sales, digital commerce and new market opportunities. Since its inception, an excess of $40 million has been invested into the business creating a stable and reliable company with solutions benefitting from the experience of a team with an average tenure of 10 years. The seasoned product and services teams have deep functional expertise in MDM/PIM, data modeling, and data workflow engineering – building best in class practices into every project. EnterWorks solutions and professional services have been proven by its many large multi-national, Fortune 1000 customers. To learn more, please visit

Bridge Solutions Group helps businesses deliver their products and services to the world by providing omni-channel and supply chain strategy consulting, and by designing and implementing supply chain technology solutions from IBM, JDA and other select partners. Our comprehensive service offering includes supply chain strategy, solution design and implementation, managed services, project and program management consulting, custom application development, business process consulting, and cloud hosting services. To learn more visit

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