New Webinar: An Infatuation for Product Content Is the Key to B2B Commerce Supremacy

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What it’s all about:

Regardless if you are a manufacturer and/or a distributor, maintaining cross-channel consistency to create contextual experiences is how you will gain a leadership position and capture mindshare throughout your customer’s digital life cycle.

Guest speaker Peter Sheldon of Forrester Research discusses how leading manufacturing and distribution firms are transforming their product content strategies to deliver a highly differentiated exploration phase in the buyer lifecycle.

What you will learn:

Peter Sheldon of Forrester ResearchForrester Research
Peter Sheldon
Forrester’s Principal
Analyst – eBusiness & Channel Strateg

Sponsored by:

EnterWorks   Insite Software


Who We Are. What We Stand For.

EnterWorks is a market leader in master data solutions for acquiring, managing and transforming a company’s product information into persuasive and personalized content for marketing, sales, digital commerce and new market opportunities. Since its inception, an excess of $40 million has been invested into the business creating a stable and reliable company with solutions benefitting from the experience of a team with an average tenure of 10 years. The seasoned product and services teams have deep functional expertise in MDM/PIM, data modeling, and data workflow engineering – building best in class practices into every project. EnterWorks solutions and professional services have been proven by its many large multi-national, Fortune 1000 customers. To learn more, please visit

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