Four Keys to Unlocking Data Quality with Master Data Management

Ted Friedman of Gartner once said, “Data is useful. High-quality, well-understood, auditable data is priceless.” Particularly in today’s world of connected commerce, data quality and compelling product content are required to compete.

Trusted product content powers every step of the consumer’s path to purchase and is at the root of a shopper’s journey from discovery to delight. High-quality product content sells your products online and in-store, creates an unparalleled customer experience, and helps ensure brand loyalty.

When evaluating the importance of data quality, it’s also prudent to look at the cost of bad data. For many businesses, the cost of bad data is shockingly high. According to the Harvard Business Review, bad data costs the U.S. $3 trillion per year.

Why Is Achieving Data Quality So Difficult?

One of the biggest hurdles that organizations face is that the quality of their data degrades over time. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers. Other roadblocks include:

  • Suppliers have multiple systems that house product content for individual departments
  • Product content requirements change quickly and often
  • A growing disparity exists between GDSN and e-commerce product content, which leads to damaging consumer experiences

E-book Download: Now is the Time to Begin Your Data Quality Journey

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

4 Ways to Unlocking Data Quality with MDMRead our joint e-book as a guide to learn:

  • Why data quality is a big deal for brand owners, and understand some of the major roadblocks that keep businesses from achieving it
  • The four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance
  • How to leverage a Master Data Management (MDM) solution and the right Data Quality services to validate, report, and strategize for improved data quality

Click here to download your copy of the 1WorldSync and EnterWorks guide, 4 Keys to Unlocking Data Quality with MDM.

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.