EnterWorks MDM was included in the 2015 Gartner Magic Quadrant and Report, Gartner’s Critical Capabilities for Master Data Management (MDM) of Product Data Solutions. The research focuses on the customer experience and capability to transform product information into persuasive content. Chief Data Officers, CIO’s and information leaders turn to Gartner’s research to support their digital agendas.
Gartner Magic Quadrant evaluates 4 major MDM use cases
The report evaluates each vendor on capabilities in the four major MDM implementation use cases for product data solutions: registry, consolidation, coexistence and centralized. Gartner also analyzed the prevalence of capabilities that provide a quality user experience, a strong focus for EnterWorks Master Data Management solutions.
EnterWorks has invested in front-end development for user-friendly content management across channel partners and customer touchpoints. In the report, EnterWorks was marked above competitors in terms of the MDM platform and references that reflect ease of use among our customers.
Gartner affirms importance of centralized product content
Gartner’s analysis affirms the increasing importance of centralized product content systems within the manufacturing and retail industries, given the digitization of commerce today.
In the report, Gartner Vice President and Distinguished Analyst Andrew White, Research Vice President Bill O’Kane, and Research Directors Terilyn Palanca and Michael Patrick Moran observed, “With the increasing focus on digitalization of enterprises, management of their key master data is also becoming more important. The ability to achieve and maintain a single, semantically consistent version of product master data is crucial for customer-centric organizations.”
Success in co-existence and centralized styles are core elements of the EnterWorks strategy to provide a single view within the content value chain. The industry acknowledges the need to bring both physical and digital product information under one roof for omnichannel success.
For more information about EnterWorks MDM solutions, visit https://www.enterworks.com.
Gartner, Magic Quadrant for Master Data Management of Product Data Solutions, Bill O’Kane, Saul Judah, Terilyn Palanca, Michael Patrick Moran October 2015
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