Gartner Decodes the Dots: EnterWorks Ranks in Gartner Critical Capabilities for MDM Solutions

Last week, Gartner released its 2017 Critical Capabilities Report for MDM Solutions, naming EnterWorks one of the qualifying 10 Master Data Management (MDM) solution providers. As a companion piece to the Gartner Magic Quadrant for Master Data Management Solutions, the Critical Capabilities report uses the same data, but digs deeper into the vendors’ product and service evaluations. In other words, it’s a chance for the analyst firm to “decode the dots” charted in the accompanying Magic Quadrant.

Gartner Evaluates Vendors in an Evolving MDM Market

The Critical Capabilities report compliments the completely revamped 2017 Magic Quadrant for MDM Solutions. Gartner recently retired its previous two MDM reports in favor of new criteria and research focus.

According to Gartner, “This new Magic Quadrant addresses the current focus of the MDM market on all-encompassing solutions as more clients recognize their digital business platform should be built on trusted master data.”

Indeed, the report serves a rapidly-evolving, complex MDM environment. At EnterWorks, we consider our positioning by Gartner confirmation that our mission and investments are on point. Our focus is on enabling customers to unlock the power of information to improve business performance. Furthermore, we continue to invest and innovate on empowering companies to compete with content as we execute our product roadmap and advance our market position.

Critical Capabilities for MDM Solutions

So, what does the Critical Capabilities report provide beyond the Magic Quadrant? As Gartner puts it, the report is the quadrant’s perfect companion. It provides “product ratings of key capabilities in critical differentiating usage scenarios.”

In the Critical Capabilities breakdown, EnterWorks was placed ahead of competitors in use cases of B2B Customer Product Buy Side and Product Sell Side, highlighting strength in Workflow/BPM and a number of core MDM critical capabilities.

Gartner also comments on EnterWorks’ proven capability to address “B2B2C business scenarios within an installed base across retail food and CPG market verticals.”

 Magic Quadrant for MDM Solutions

The 2017 Gartner Magic Quadrant for MDM Solutions (read a recap about the report here) recognizes EnterWorks for achieving the highest customer rating for its user interface, workflow, and MDM Business Application. Gartner also notes the advancements made in the platform through solid funding from investors. In particular, Gartner recognizes the development of EnterWorks’ compelling Content Lifecycle Management strategy. The firm cited the strength of EnterWorks’ notable customer reference base in addressing Business-to-Business-to-Consumer scenarios.

The EnterWorks Enable™ platform supports dynamic content collaboration among trading partners in a B2B2C model. This strongly differentiates us from competitors. Furthermore, our solution enables consumer and industrial brands to respond to demand for rich, trustworthy content. Clearly this is a critical competitive strength in what Gartner describes as “the increasing focus on the digitalization of enterprises.”

To conclude, here are a few more report highlights, as Gartner “decodes the dots” on EnterWorks’ MDM solution:

  • Enterworks achieved the top customer reference scores for understanding the business application of its MDM solution.
  • EnterWorks Enable™ tied for highest customer reference score for user interface and workflow support across multiple data domains, use cases, implementation styles and integration scenarios.
  • Gartner identifies a direct correlation between user satisfaction and rate of adoption/uptake by the business.
  • Gartner recognizes EnterWorks for its financial position. Black Dragon Capital has provided a solid investment footing such as the development for its Content Lifecycle Management strategy.

Click here to learn more about EnterWorks Enable™.  See why our MDM solution is grabbing the attention of Gartner, The Forrester Wave™, and industry experts like CGT Magazine Editor’s Pick.

Gartner, Critical Capabilities for Master Data Management Solutions, 21 February 2017 (Michael Patrick Moran, Bill O’Kane)

Gartner, Magic Quadrant for Master Data Management Solutions, 19 January 2017 (Bill O’Kane, Terilyn Palanca, Michael Patrick Moran)

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.