A new Master Data Management (MDM) approach is helping those in the food industry satisfy exacting eaters with personalized choices. EnterWorks CEO Rick Chavie spoke about the new Multi-domain MDM food solution in a recent edition of CGT Magazine.
Get your copy of the CGTechTips article here.
Transparency and technology are converging across channels, creating some of the most promising opportunities for businesses to respond and evolve. Chavie directs food companies to three strategies to get started:
- Leverage B2B2C networked, multi-domain MDM to enable consumable data
- Deliver personalized food and beverage choices to a world of exacting eaters
- Collaborate for consumable content through a B2B2C strategy
Deploying advanced Multi-domain MDM technology to enable personalized food and beverage choices
Transparency is important; yet no single entity has all the information that a consumer wants because goods are grown, packaged, sold, and prepared in a variety of ways. To solve this challenge, EnterWorks recently launched its Precision Eating™ software and content repository enablement.
Precision Eating leverages EnterWorks’ B2B2C strategy that brings together growers, brands, distributors, food service, retailers, and restaurants, as well as engaging their servicers and data providers to collaborate on content.
How does the Precision Eating MDM food solution work?
The EnterWorks Enable™ platform brings together product information, customer preference, location, and channel specifics, along with physical and digital assets and influences. In doing so, the dynamic, multi-domain MDM solution enables a single view of even the most distributed content.
Its integration and synchronization capabilities can access and combine granular food information (nutrients, formulations, allergens, recipes, food labels, etc.) from a variety of sources, yet filter it precisely to a customer’s needs. This is true whether the customer is a retailer, a restaurant buying from a brand or food service company, or the end consumer.
Through EnterWorks’ multi-domain MDM solution, we can generate asset-driven assortments that are location-specific and filterable by brand or product interest.
What is the impact on the consumer?
Precision Eating can match a consumer’s needs or preferences in food and beverage consumption according to:
- Precise nutrients or taste
- Concerns about how food was grown or prepared
- Specifications of where it can be obtained or delivered
The solution enables a personalized preference lens to sort food and beverage choices through a variety of commerce or informational touchpoints. The user can filter views based on nutrients, formulas, calories, recipes, menus, meal kits, medical requirements, or taste preferences.
We are incredibly excited about the opportunities the Precision Eating platform opens up for food organizations to transform the way they interact with customers and differentiate their business.